Imagine suffering from a life-threatening virus for years – perhaps even decades – and not knowing that you’re infected. Hepatitis C is a chronic disease that is estimated to affect 1 in 30 Baby Boomers in the US according to the Centers for Disease Control and Prevention. If allowed to progress, it can result in liver failure and even death. The silver lining? Due to recent medical advances, hepatitis C can be cured, if the disease is detected early enough.
However, because the disease progresses slowly and often shows no symptoms, most people are unaware they are infected. This is why many doctors call hepatitis C the “Silent Epidemic.” Patients need to be made aware that testing is available. This is when targeted communication at the moment of care can save lives.
Outcome Health recently partnered with a diagnostic test company to target hepatitis C messaging to those at high risk. This group includes people born between 1945 and 1965, those who suffer from HIV/AIDS, and those who have had a blood transfusion or organ transplant before 1992.
To measure the impact of this partnership, Outcome Health conducted a study among patients exposed to the Hepatitis C message. Results showed that the message dramatically improved patient understanding of the disease, with more than eight in ten patients reporting that they feel more educated on hep C after viewing the message. Patients who saw the message were also three times as likely to discuss the hepatitis C test with their doctor in the future and twice as likely to consider taking the test, compared to those not exposed to the message.
Thanks to moment of care technology, we are now empowered to bring crucial disease awareness messages to the right patients at the right time – driving preventative health measures that can result in improved disease management, and a healthier population.