Insight Exchange: Point of Care

October 1, 2007

Insights

MM&M published notes from a roundtable discussion on Point-of-Care (PoC) that brought together different marketers and opened the discussion to

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Shift to Alternative Media Strategies will Drive U.S. Communications Spending Growth

August 1, 2007

Insights

The alternative advertising and marketing segments produced the strongest gains in the 2001-2006 period, as intensified competition for consumers’ time

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Finding a Voice in a Cluttered Venue

June 1, 2007

Insights

Point-of-care marketing is emerging as a critical venue for reaching patients. With so much activity going on, is this space

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The Impact of Point of Care on Patient Engagement – by Harris Interactive Communications

April 1, 2007

Insights

On a general level, POC channels have surprising reach, competitive with mail-fulfilled CRM and radio. The immediacy of POC drives

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streaMed Key Facts

March 1, 2007

Insights

At least 75% of all patients leave the hospital or health provider office without appropriate or supporting information to explain

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