Arbitron Rx: Place-Based Health

August 1, 2008

Insights

Approximately 90% of people who see advertising in health care venues can recall an ad delivered by those media, including

Read more

ContextMedia Selects BroadSign for 900 Site Roll Out

May 2, 2008

Press Room

ContextMedia Inc, a point-of-care digital media network operator, have selected BroadSign to deploy screens at 900 locations – thereby creating

Read more

ContextMedia, Inc. Chooses BroadSign to Power the Largest Digital Signage Network in Diabetes Clinics

May 1, 2008

Press Room

ContextMedia owns and operated the Diabetes Health Network (DHN) – a network of digital displays installed in medical offices. The

Read more

Fresh Entrepreneurs by BusinessWeek

April 1, 2008

Awards & Lists Press Room

heir business, ContextMedia, distributes educational videos to doctors specializing in diabetes. The free programs, interspersed with drug and medical-equipment ads,

Read more

Point-of-Care Advertising is Under-Appreciated, But Why?

March 1, 2008

Insights

DTC Perspectives Magazine — Point-of-care advertising is the medium most likely to drive consumers to action and it also creates

Read more

ContextMedia, Inc. attends the POE Awards for DTC Perspectives

December 1, 2007

Press Room

December 2007 The Perspectives on Excellence Awards take place each year to provide the industry with the opportunity to recognize

Read more

Insight Exchange: Point of Care

October 1, 2007

Insights

MM&M published notes from a roundtable discussion on Point-of-Care (PoC) that brought together different marketers and opened the discussion to

Read more

Shift to Alternative Media Strategies will Drive U.S. Communications Spending Growth

August 1, 2007

Insights

The alternative advertising and marketing segments produced the strongest gains in the 2001-2006 period, as intensified competition for consumers’ time

Read more

Finding a Voice in a Cluttered Venue

June 1, 2007

Insights

Point-of-care marketing is emerging as a critical venue for reaching patients. With so much activity going on, is this space

Read more

The Impact of Point of Care on Patient Engagement – by Harris Interactive Communications

April 1, 2007

Insights

On a general level, POC channels have surprising reach, competitive with mail-fulfilled CRM and radio. The immediacy of POC drives

Read more