“Patient recruitment for clinical trials has proven to be a vexing and costly challenge for the development of new drugs,” explainsDon Butler, Outcome Health’s Senior Vice President, R&D Life Sciences Solutions. “Because Outcome Health’s technology platform is well-established in thousands of specialty practices where many potential volunteers are treated, we are uniquely positioned to provide a highly targeted clinical trial recruiting solution.”
Butler continued, “For the first time, life sciences companies will be able to use a patient-centric, technology-at-scale platform to deliver the right content to the right place throughout the patient’s clinical journey, from trial awareness through enrollment and beyond. We are confident our technology will prove to be an important contributor to the efficiency and positive outcomes of clinical trials.”
“For many years we worked closely with life science brands on commercial strategy, helping to drive measurable business outcomes at the moment of care. We are excited to now partner with their R&D teams, to help accelerate the development of new treatments for patients,” said Ashik Desai, Outcome Health’s EVP of Business Growth and Analytics. “As our business has evolved both from a technology and scale perspective we are positioned to provide end to end commercial sales and marketing strategies for life sciences from the discovery of new treatments, to product launch through maturity.”
The Outcome Health technology platform includes a suite of waiting room and exam room digital tablets, wallboards, and monitors for use at both principal investigator and specialty physician sites. Digital content about the trial is used to raise awareness and informs and engages potential trial participants before, during and after the consultation with the physician.
Outcome Health and The Center for Information and Study on Clinical Research Participation (CISCRP) to Collaborate on Content Production
To further improve the clinical trial patient recruitment process, Outcome Health is partnering with The Center for Information and Study on Clinical Research Participation (CISCRP), a nonprofit dedicated to informing the public, patients, medical/research communities, and policy makers about clinical research, to produce educational content for use at clinical trial point-of-care campaigns.
“Our collaboration with Outcome Health stems from our shared commitment to engage patients as partners in the clinical research process,” said Ken Getz, Founder of CISCRP. “We strongly support the model ‘education before participation.’ Outcome Health’s digital platform is an exciting way to apply this model directly to potential study volunteers at the point of care.”
About Outcome Health
Outcome Health delivers better health outcomes and impacts the human condition positively through technology. Founded in 2006, the company has doubled each year in its scale of technology implementation at outpatient health care facilities, business partnerships with global life sciences and medical device companies, product innovation and team growth. Decision platforms such as digital anatomy boards, interactive educational tablets and mobile connectivity in consultation rooms deliver measurable patient outcomes through actionable intelligence on conditions, treatments and lifestyle changes to improve the quality of life. To find out more about Outcome Health, visit www.outcomehealth.com.
Philip de Guzman
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- “The Market for Clinical Research – Total Spending,” PharmSource Market Intelligence
- “Tufts CSDD Impact Report,” Tufts Center for the Study of Drug Development