Membership in IAB (Interactive Advertising Bureau) Advances Outcome Health’s Commitment to Technical Standards and Best Practices
CHICAGO and NEW YORK, November 15, 2017 – Outcome Health, which provides health intelligence in moments of care to improve patient outcomes, today announced it has joined the IAB, the largest trade association for digital advertising and marketing. The IAB is comprised of more than 650 media and technology companies worldwide that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns.
“As the largest digital platform in the point-of-care industry, Outcome Health is committed to leading the industry in defining robust standards for verification, validation and reporting, including the development of a first-of-its-kind campaign-level auditing framework,” said Nancy Phelan, Outcome Health’s SVP for Commercial Growth and the company’s IAB representative. “IAB’s well-defined and robust set of standards and best practices have helped to advance the digital industry in service of our customers, and we look forward to leveraging IAB’s deep expertise to build on the foundation Outcome Health has already put in place. We are thrilled to align with a group that shares these important values.”
Outcome Health has received the point-of-care industry’s first independent certification of its health intelligence platform in accordance with the BPA Worldwide rules for audience qualification and the Interactive Advertising Bureau (IAB) guidelines for impression measurement from BPA’s iCompli division. Effective September 2017, Outcome Health is offering every customer the opportunity to include a third-party proof of performance audit on any program to verify the accurate delivery of all contracted terms. The Outcome Health platform includes a certified network of more than 140,000 digital devices — including waiting room screens, patient tablets, wallboards and wi-fi access points — in physician practices. Using the platform patients receive relevant and actionable healthcare intelligence along with contextual advertising in the moments of care.
Read more about our commitment to operational excellence and industry standards in our Customer Pledge here.
About Outcome Health
Outcome Health’s mission is to activate the best health outcome possible for every person in the world through technologies that change behavior to positively shape the human condition. The company serves health information and health intelligence during critical moments of care to enable patients and physicians to make the best healthcare decision possible.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.