Quitting smoking is difficult, as is adopting and maintaining the habits that lead to healthy weight loss, yet the potential impact for improving behaviors around these habits is staggering.
Approximately 36 million adult Americans smoke cigarettes, and of those adults, 16 million live with a smoking-related disease according to the CDC. As a result, $133 billion in healthcare expenditure in the U.S. annually is attributable to smoking, and it is leading cause of preventable disease and death among Americans.
Additionally, approximately 1 in 3 American adults are obese. Obesity often leads to serious health complications, such as type 2 diabetes, heart disease, stroke, and cancer, which are among the leading causes of preventable death. $147 billion is spent annually on managing such these conditions in the U.S.
In order to help encourage healthy behaviors around smoking cessation and healthy weight loss, Outcome Health collaborated with ICF and the National Cancer Institute (NCI), part of the National Institutes of Health (NIH) , to bring smoking cessation and healthy-habit patient support to the moments of care and beyond.
The NIH and NCI created SmokefreeTXT and the HealthyYouTXT programs, which deliver to patients around-the-clock encouragement, resources and advice regarding smoking cessation and healthy living. Through a collaboration with ICF Outcome Health delivered information on the SmokefreeTXT or HealthyYouTXT programs to patients during moments of care. These programs empower patients with tools and support to activate better behaviors daily to achieve their long-term health goals.
The impact has been immediate: After only two months, nearly one thousand patients have enrolled in the programs via Outcome Health’s platform.