Monthly Archives

September 2016

ContextMedia:Health Announces Content Partnership with the American Lung Association

By | News

CHICAGO, IL – Sept. 28, 2016 — ContextMedia:Health, the leading provider of digital solutions at the point of care, is proud to announce that it will serve as the point-of-care partner with the American Lung Association, the nation’s premier resource for lung health.

ContextMedia:Health will partner with the American Lung Association to deliver trusted lung health information to patients within ContextMedia:Health’s network of 25,000 practices by way of its suite of digital waiting room and exam room platforms. ContextMedia:Health will work with the American Lung Association to produce original video content about lung diseases such as asthma, chronic obstructive pulmonary disease (COPD) and lung cancer, as well as smoking cessation and healthy air information. This collaboration will allow for the delivery of actionable content related to lung disease in the critical moments before and during the physician consultation.

“As a mission-driven organization, ContextMedia:Health is excited to collaborate with the American Lung Association to help achieve its mission of saving lives by improving lung health and preventing lung disease,” said Anil Harjani, VP of Strategic Partnerships at ContextMedia:Health. “By sharing trusted lung health information from the American Lung Association across our 20+ specialty networks nationwide, we will work together to improve the health of millions of patients.”

This announcement coincides with the relaunch of the Freedom From Smoking® online program, the American Lung Association’s evidence-based program to help individuals quit smoking with proven effective quit smoking steps. Since its launch nearly 30 years ago, Freedom From Smoking has helped over one million people end their addiction to nicotine and lead healthier lives.

“When you can’t breathe – nothing else matters,” said Steve Peregoy, Vice President of Mission Services & Impact of the American Lung Association. “With 31.7 million Americans living with a lung disease and more than half of Americans living with unhealthful levels of air pollution, it’s more important than ever that people have access to lung health information they can trust. Through extending our reach through the ContextMedia:Health network, the Lung Association is poised to make a greater impact on the lung health of millions.”

About ContextMedia:Health
ContextMedia:Health is the leading provider of digital solutions at the point of care in the United States. The company’s technologies impact 378 million patient visits a year at 25,000 physician practices across the nation through digital anatomy boards, patient education tablets and mobile connectivity in outpatient waiting rooms and patient examination rooms. These health technologies deliver measurable results to patient engagement, empowering action and inspiring behavior change for people living with a chronic condition.

ContextMedia:Health was founded in 2006 and has been more than doubling each year, aiming to reach ubiquity in 70% of all healthcare practices domestically by 2020 with eyes on global expansion of its technology operations. In addition to hospitals and integrated health systems, ContextMedia:Health also partners with life science companies, medical device companies, health content publishers and medical associations to catalyze conversations between the healthcare provider and patient about lifestyle changes and therapy solutions to improve the quality of life. To find out more about ContextMedia:Health, visit www.contextmediainc.com.

About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: Lung.org.

ContextMedia:Health Named a PM360 Trailblazer Award Winner for the Infusion Room Tablet and Patient Mobile Connect

By | News

NEW YORK, NY — September 26, 2016 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries, has named ContextMedia:Health as the Point-of-Care Initiative Trailblazer winner for its work on the ContextMedia:Health Infusion Room Tablet and Patient Mobile Connect.

ContextMedia:Health recently invested $100M into the development of new and existing technologies at the point of care and over the past year set that investment into motion, adding two new products to its suite: Patient Mobile Connect and the Infusion Room Tablet.

The Infusion Room Tablet was designed with support from cancer support organizations, such as Immerman’s Angels and the American Cancer Society, to truly understand the infusion room experience. The device offers access to new-release movies, patient and caregiver support resources, guided meditation and yoga programs, educational resources, and inspirational survivor stories.

Patient Mobile Connect offers brands the ability to reach patients on their personal mobile devices using the in-office WiFi. After opting to access the office’s WiFi, a brand message is delivered in its entirety, according to geography, down to the specific exam room.

Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Initiatives are selected in 18 distinct categories. The winners were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on content, format, success in reaching targeted audience and overall quality.

“This year’s initiative winners all displayed a deeper understanding of what it is patients, providers, and payers want and need to improve outcomes,” says Anna Stashower, CEO and Publisher of PM360. “By blazing new trails in healthcare marketing, either by engaging in new channels, using innovative techniques, or taking risks with daring creative, these winning campaigns can serve as a guidepost to what the industry must do to be successful in today’s environment.”

In total, 48 winners were honored during a special—and very much enjoyed—sold-out reception at Gotham Hall on September 23rd, 2016, and will be featured in the October issue of PM360.

#  #  #

About PM360

PM360 is the premier source for information that product managers and pharma and medical device marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span six categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Marketing Team, Brand Champion Awards, and Initiative Awards.