Monthly Archives

June 2018

Outcome Health Announces Matt McNally as CEO

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Former Chief Media Officer of Publicis Health Brings Record of Success & Innovation to Leader in Point-of-Care Advertising

NEW YORK, June 21, 2018 — Outcome Health, a technology company that provides health education at the moment of care to improve patient outcomes, announces that veteran advertising executive Matt McNally will become its Chief Executive Officer on June 25. McNally was selected to oversee the company’s ongoing transformation based on his proven record of success and leadership.

McNally previously served as Chief Media Officer at Publicis Health and President of Digitas Health North America. In this role, McNally led a team of approximately 700 creative and strategic professionals focused on connecting healthcare brands with relevant patient, caregiver and healthcare professional audiences.

Throughout his career, McNally has guided clients to maximize their impact through periods of rapidly changing audience behavior. He has successfully helped clients shift their approach to media from simply a planning and buying space to a strategic function that leverages new methods of communication and technologies. For three years in a row, PharmaVOICE named him to the PharmaVOICE 100, as one of the most influential people in the life sciences industry, and in 2016 he received the Gold Award for MM&M Agency Marketer of the Year.

Based on his work with Outcome Health while at Publicis, McNally starts in this new role with an in-depth understanding of Outcome Health’s powerful point-of-care platform. The recruitment of McNally is the latest example of Outcome Health’s ongoing commitment to its mission of improving outcomes for all stakeholders in the health community.

“I am excited about the opportunity to build on the operational transformation currently underway at Outcome Health as we work closely with our advertising and healthcare partners to deliver impactful information at points of care nationwide,” said McNally. “I believe deeply in Outcome Health’s mission and I look forward to working with our talented leadership team as we lead the business into its next chapter.”

“Matt’s deep industry knowledge and proven record of success make him the ideal candidate to drive increased customer confidence and execute our vision,” said Matthew Ray, who was recently named Chairman of Outcome Health’s Board of Managers.

Founders Rishi Shah and Shradha Agarwal have resigned from the board, citing a desire to provide clear leadership transition for the new management team. They have also expressed support for the appointment of McNally as CEO.

About Outcome Health
Outcome Health’s mission is to activate the best health outcome possible for every person in the world through technologies that change behavior to positively shape the human condition. Founded in 2006, Outcome Health serves health information and health intelligence during critical moments of care to enable patients and physicians to make the best healthcare decision possible. Across the country, Outcome Health has over 150,000 digital devices and a presence in over 40,000 physician offices and health systems in its BPA certified network.

The Genius of Play Partners with Outcome Health to Educate Patients on the Importance of Play

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Families Visiting Pediatrician Offices Across the U.S. Will Learn Facts about Play and Discover Fun Play Ideas

New York, NY – June 15, 2018 – The Genius of Play, a national movement to raise awareness about play’s critical role in child development and encourage more play in children’s lives, today announced its partnership with Outcome Health, a technology company that provides education at the moment of care to improve health outcomes. Through this partnership, The Genius of Play will provide content to air on waiting room TVs and digital wallboards in exam rooms in more than 200 pediatric offices across the U.S.

“The waiting room of a doctor’s office is an ideal place to reach parents and educate them on the importance of play,” said Anna Yudina, director of marketing initiatives at The Toy Association, the organization that spearheads The Genius of Play. “Given the average wait time to see a doctor is 20 minutes, The Genius of Play’s videos and infographics will help make the wait go faster by offering parents information about the role of play in healthy child development, as well as fun play ideas that have lifelong benefits for kids.”

As families wait for a doctor to see them, the exam room wallboard will display facts about the importance of play and direct them to The Genius of Play website for play ideas that they can utilize while they wait. TheGeniusofPlay.org/PlayIdeas features free, fun, and easy play ideas, sortable by a child’s age and benefit of play.

“Research shows that through play, children learn how to interact with others and reach critical developmental milestones,” said Renee Tulenko, senior vice president at Outcome Health. “By partnering with The Genius of Play, Outcome Health can reach parents across the country with this research, and arm them with information around the importance of play.”

The program will run from June 15 to September 15. For additional information and play ideas, visit TheGeniusofPlay.org.

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About The Genius of Play
The Genius of Play is a national movement to raise awareness of play’s vital role in child development, spearheaded by the Toy Association. Deeply rooted in research and facts, The Genius of Play is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. The Genius of Play enables today’s busy parents and caretakers to use the power of play to help raise a happier, healthier, and more productive next generation. Visit www.TheGeniusOfPlay.org for easily accessible play ideas and tips, expert advice, and other play resources. It’s More Than Play!

About Outcome Health
Outcome Health is a healthcare innovation company reinventing the point of care to facilitate better outcomes for patients, their loved ones, and healthcare professionals. Through partnerships with nonprofit organizations, health advocacy groups, leading content creators and brand sponsors, Outcome Health makes critical moments more impactful by bringing educational content into the physician’s office. Our BPA-certified digital network spans waiting, exam and infusion rooms across the country, serving relevant content when it’s most needed.

Contact:
Outcome Health Press Office
pressoffice@outcomehealth.com

It’s Time to Shatter the Stigma of Addiction…

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…Beginning in the Doctor’s Office

It’s time to shatter the stigma of addiction. Shatterproof is so excited to partner with Outcome Health to educate patients nationwide about this misunderstood disease.

Shatterproof is a national nonprofit organization dedicated to reducing the devastation addiction causes families. The organization was founded in 2013 by businessman Gary Mendell, after he lost his son Brian to the disease.

21 million Americans live with a substance use disorder. Only 1 in 10 of those Americans will ever receive any form of treatment for their illness—and even fewer receive treatment that’s based on proven research. To turn the tide of our country’s addiction epidemic, we’ve got to get more Americans into better, evidence-based treatment.

That’s why Shatterproof is so excited to be partnering with Outcome Health on a new awareness campaign. Together, we’ll deliver facts about addiction directly to patients, in the environment where that information is most useful and appropriate: the doctor’s office. The educational resources deployed across Outcome Health’s nationwide platform will explain the science of addiction, include messages to break stigmas, and encourage patients to talk to their doctors about pain management options.

Shatterproof is working hard to transform the way addiction is treated in America—and we’ve had a lot of success so far. Shatterproof has helped pass lifesaving policy change in 15 states and counting. We’ve been key advocates for important federal legislation, like the Comprehensive Addiction and Recovery Act and the 21st Century Cures Act. And at the end of 2017, our Treatment Task Force introduced the National Principles of Care for addiction—with 16 major health payers, representing over 248 million American lives, agreeing to adopt and implement these research-backed principles.

We’re uniting communities around the country to Rise Up Against Addiction and join the national movement to help end the devastation addiction is causing families in communities all across this country. We’re also supporting communities through the launch of our Shatterproof Family Support Programs, the Shatterproof Addiction Wellness at Work Program, and a comprehensive initiative to transform addiction treatment through a provider rating system, provider and public education, and policy and payment reform.

Treatment works for addiction, and recovery is possible for every American with this disease. We’re excited to be partnering with Outcome Health on this important initiative. Together, we can truly shatter the deadly stigma of addiction.

Learn more about our organization, and find evidence-based resources about addiction, at shatterproof.org. And stay tuned to Outcome Health’s blog for updates on our partnership and progress!

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Shannon Hartley is Shatterproof’s Chief Marketing Officer. Shatterproof advocates for changes in policy at the federal and state level and supports the development and implementation of evidence-based solutions for substance use disorders.

Outcome Health Announces Partnership with Fatherly to Bring Parenting Advice to Point-of-Care

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Nationwide campaign will deliver educational video content across digital platform into physician offices

CHICAGO – June 5, 2018 – Outcome Health, a technology company that provides health education at the moment of care to improve patient outcomes, today announced a partnership with Fatherly, the leading digital media brand for dads. Through this partnership with Outcome Health, Fatherly can distribute its health-related video content via a digital platform – specifically waiting room TV screens – to physician practices across the country.

“Fatherly readers rely on our stories, which combine true journalism with research-driven tips, for each facet of their life,” said Mike Rothman, CEO & Co-Founder at Fatherly. “By partnering with Outcome Health, we can deliver valuable parenting advice and useful information to fathers and patients across the country, at a time when they need it most.”

Fatherly’s content includes research and insights from some of the top institutions and healthcare professionals to deliver information that is both educational and entertaining.

“We are thrilled to announce Fatherly as a content partner,” said Nandini Ramani, Chief Operating Officer at Outcome Health. “By providing patients – in this case, fathers – with actionable information at point of care, we can truly impact their lives and the health and wellbeing of their children, too.”

In recognition of Men’s Health Month in June, Outcome Health will launch the campaign with a series of videos addressing a range of topics including sleep disorders, ADHD and postpartum depression among fathers. Outcome Health will deliver this message to all pediatric providers across its nationwide network.

Outcome Health’s platform includes technology such as the Waiting Room TV, which can promote specialty-specific content and deliver lifestyle management videos to patients’ pre-consultation.

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About Fatherly:
Fatherly is the leading digital media brand for dads. Through original video series, deep dive reports, podcasts and events, Fatherly provides its audience with expert-driven tools that empower men to raise great kids and lead more fulfilling adult lives. Visit Fatherly.com, follow the brand on FacebookTwitter and Instagram and check out The Fatherly Podcast here.

About Outcome Health
Outcome Health is a healthcare innovation company reinventing the point of care to facilitate better outcomes for patients, their loved ones, and healthcare professionals. Through partnerships with nonprofit organizations, health advocacy groups, leading content creators and brand sponsors, Outcome Health makes critical moments more impactful by bringing educational content into the physician’s office. Our BPA-certified digital network spans waiting, exam and infusion rooms across the country, serving relevant content when it’s most needed.

Contact:
Outcome Health Press Office
pressoffice@outcomehealth.com