Bare feet on a cold, hard floor.
The crinkly paper on the exam table that seems to get louder the longer you wait.
Kind of bored.
These are just some of the ways that our employees at Outcome Health describe “point of care.” They’re all correct. Whether we’ve felt joy after learning that we’re finally pregnant or received the devastating news that treatment isn’t working, one thing is unanimous: We all have point of care experiences. And we’re witnessing just how prevalent the point of care truly is, with recent examples of our devices “in the wild” as seen on The Bachelor and in Lady Gaga’s documentary. It’s why we look at our role at the point of care as really being about all of the moments of care that impact us as patients.
From annual physicals to chronic conditions, important milestones of the health journey happen at the point of care. Because Outcome Health exists in the rooms where these milestones happen, our content and experience platform supports patient education. As we’ve seen from our own lives, due to the range of experiences (and emotions) that happen here, it’s important that any content created for this space is sensitive to that. Content must be curated and contextualized while also taking into account the patient’s mindset.
Patient support when it’s needed the most
Outcome Health is more than a point of care marketing platform – we are the wave of relief, that moment of understanding, the confirmation that you’re not alone during the most critical points of your health journey. To us, healthcare outcomes aren’t limited to treatment results; outcomes can be confidence in your treatment plan, feeling informed, or even a laugh after watching an entertaining video. Outcome Health, unlike other healthcare media companies, is challenging the industry to create content and experiences that wrap patients with empathy, education and support at the “Moments of Care” when they are most vulnerable and most in need.