Monthly Archives

May 2020

patient engagement at the point of care

Med Ad News: Creating Positive Patient Experiences During Moments of Care™

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Greg Reilly, EVP Head of Experience, recently contributed to Med Ad News. Read a summary of his piece below: 

The patient experience can be overwhelming, even more so now that the point-of-care (POC) landscape is changing. POC technology platforms present a number of opportunities to engage with patients, and those opportunities must be tailored to the audience to provide value. At Outcome Health, we continually strive to understand what will improve the patient experience as they move through the physical clinical setting and now virtual points of care with the increased use of telemedicine solutions spurred by COVID-19. Our research and engagement with both patients and HCPs has led to four key takeaways: 

  1. Ask your patients what they want
  2. Context is key
  3. Empathy always wins
  4. Align with Moments of Care

Read Greg’s full piece in Med Ad News here. 

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Learn how Outcome Health is evolving for the next generation of healthcare.

Read a message from CEO Matt McNally honoring the community of content partners working with us to support patients and HCPs as the point-of-care landscape evolves.

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Outcome Health supports the next generation of healthcare

Choices for the Next Generation of Healthcare

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From the home office of CEO Matt McNally: 

Whether it’s been about launching the very first DTC ad in the 90s, debating open commenting on social media in the 2000s, or people questioning the intent and integrity of our industry, healthcare has always been about navigating change and adversity. Today is no exception.

One of my favorite quotes is “stop asking people who have never been where you are going for directions.”  At Outcome Health we are monitoring the rapidly evolving environment and staying true to who we are as an organization.  We are balancing what we know to be true with the uncertainty ahead.  Regardless of what lies ahead, we know that as humans we want choice, especially when it comes to our healthcare. As healthcare marketers, we need to embrace choice versus being directive of patient and provider behaviors.

The latter is one that we are embracing in our approach to the next chapter at Outcome Health, which we have captured in our new Choices video: 

The Point of Care is comprised of many moments

Spurred by COVID-19 and leaning into the platform that we launched in 2019 with Moments of Care™, Outcome Health accelerated the expansion of our Moments of Care™ Platform which underscores the idea that how, where, and when we access healthcare is changing. There are more choices to consider as to how we access our healthcare, which means that the point of care (POC) space – existing traditionally as the four walls of an HCP’s office and where you physically visit your doctor – is shifting beyond POC rooms, too. 

In parallel, we recognize that what happens at the POC isn’t just about one interaction where a patient and HCP connect at an appointment – it’s about all the moments along the patient journey where they sought care from an HCP. 

Health is personal, local, and about choice

As remote care and monitoring become the norm for how we all will access healthcare, Outcome Health has been – and is – developing solutions that transcend the four walls of the doctor’s office, hospital, and the physical point of care (POC) space. We live in an age where nearly everything for your health is accessible on-demand including virtual visits with your HCP. The point of care is now not only the physical doctor’s office, but it’s also your living room, your car, your computer screen, and your phone screen. In many ways, healthcare is more personal than it’s ever been.

More than ever, healthcare is presenting us with choices about our care – how we access it, the type of care we receive, where we receive it from, and the mediums that are used to deliver it. Everyone’s health journey is going to differ, but what doesn’t change is their need for support throughout their experience.

Why we believe in Moments of Care

With these shifts in the POC, Outcome Health believes that Moments of Care™– the ability to access an HCP in both virtual and physical ways – is what we, at Outcome Health, are focused on and innovating around as we evolve with healthcare. Our solutions are and will be conscious of patient-HCP intersection points and experiences for the new Moments of Care™, which include:

Physical and virtual spaces

Human touch and touch to talk

Us and them

IQ and EQ

Technology and humanity

Staying focused on what we do best…with some innovation

While we are eager to welcome more patients and HCPs back into the rooms of point of care where we’ve always been, Outcome Health is prepared to join them in moments where the living room becomes the exam room or the car becomes the waiting room. At the core of our innovations is one single idea: we all have more choices in how we access our healthcare. 

Yet even with these shifts in our innovation around healthcare, one thing remains true:

At the heart of what we do and how we do it is our goal to be there for patients and HCPs in the moments that matter most.

Healthcare is more dynamic than ever. And so are we.

With the premiere of our Choices video, we are emphasizing our commitment to staying true to who we are as a POC health innovation company while also adapting to our changing world. With that, we are excited to announce our first offering within our new strategy, the OH Virtual Waiting Room™ that will be launched with its first customer this month. The OH Virtual Waiting Room™ contains relevant content that provides education and support, including some of Outcome Health’s original content, similar to what patients would see in the physician’s office. We will continue to evolve our offerings – like the OH Virtual Waiting Room™ – to drive innovation at the Point of Care with our primary focus on supporting the doctor-patient relationship in both the virtual and physical.

We have choices, and Outcome Health intends to be there supporting patients and HCPs in the variety of moments that comprise the new point of care.

Watch Choices. 

For more information on our new strategy, the OH Virtual Waiting Room, or questions about Outcome Health please contact marketing@outcomehealth.com.

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Read Matt’s message honoring the community of content partners working with us to support patients and HCPs as the point-of-care landscape evolves.

Learn how Outcome Health is supporting patients and providers during the coronavirus outbreak and download COVID-19 resources to share with your community.

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Outcome Health Announces OH Virtual Waiting Room™

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New Strategy Offers Choices at Moments of Care™

CHICAGO –MAY 27, 2020Outcome Health today announced the OH Virtual Waiting Room™, ushering the Point of Care sector into telemedicine with an empathetic, unique patient experience whenever and wherever patients are meeting with their physicians. The OH Virtual Waiting Room™ platform and original content will allow Outcome Health to serve every touchpoint of the patient-physician relationship including remote video consultations, as well as the usual in-person waiting room, exam rooms and infusion rooms.

Outcome Health is a healthcare innovation company reinventing Point of Care (POC) to facilitate better outcomes for patients, their loved ones, and healthcare professionals. Spurred by accelerated use of telemedicine solutions since the outbreak of COVID-19 and leaning into the Moments of Care™ strategy the company launched in 2019, Outcome Health is meeting the needs of physician practices and their patients by offering additional choices through personal and remote devices.  A recent survey indicates that 89 percent of physicians are now using and will continue to use telehealth services to treat patients versus 17 percent before the pandemic. (Source: MedData Group, an IQVIA Business).

“The growing adoption of telemedicine over the past few months means the Point of Care space is shifting beyond the physical four walls of a physician’s office – it’s also your living room, your car, your computer screen, and your phone screen,” said Matt McNally, Chief Executive Officer of Outcome Health. “In many ways, healthcare is more personal and more about choice than ever.”

The OH Virtual Waiting Room™ is being made available to select Outcome Health providers who use telemedicine solutions. Although other virtual care platforms do not offer patient-friendly content – often a blank screen with “please wait” during hold time – the OH Virtual Waiting Room™ engages patients with a content stream tailored to a provider’s specialty.  This curated experience aims to reduce a patient’s perceived wait time and keep appointment abandonment low – an intermittent problem that occurs with some telemedicine solutions.

“While Outcome Health remains present in doctor’s offices nationwide where we’ve always been, since telemedicine is here to stay, we have sped up our timetable and will begin rolling out the OH Virtual Waiting Room™ to continue serving the patient-physician relationship,” explained Nandini Ramani, Chief Operating Officer of Outcome Health.

OH Virtual Waiting Room™ launches with its first health network this month providing relevant educational and support content that is very similar to what patients would see in the physician’s office on the Outcome Health Waiting Room TV. The first OH Virtual Waiting Room™ features personalized content for a dermatologist specialty practice, addressing skin conditions, diseases, and care while proactively answering specialty-specific “frequently asked questions” to save time during the consultation.

All content presently in the OH Virtual Waiting Room™ is created and wholly owned by Outcome Health.  As more telemedicine solutions become compatible with video content delivery systems, the company expects that its OH Virtual Waiting Room™ video streams will integrate content from nonprofits and health advocacy groups and sponsored content from pharma partners.

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About Outcome Health
Outcome Health is a healthcare innovation company reinventing the point of care to facilitate better outcomes for patients, their loved ones, and healthcare professionals. Through partnerships with nonprofit organizations, health advocacy groups, leading content creators and brand sponsors, Outcome Health makes critical moments more impactful by bringing relevant content into the physician’s office, where health is top of mind. Our BPA-certified digital network spans waiting, exam and infusion rooms across the country, serving impactful content when it’s most needed.

Outcome Health Media Contacts
Outcome Health Press Office
pressoffice@outcomehealth.com

Ivy Cohen Corporate Communications
212-399-0026
ivy@ivycohen.com

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patient engagement at the point of care

May is Mental Health Awareness Month

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May is Mental Health Awareness Month and intends to help break the stigma of mental illness and to encourage people to get the help they need. There are nearly 450 million people worldwide living with a mental illness and two thirds never seek treatment. Mental Health Awareness Month is a reminder that you are not alone – 1 in 5 people experience some sort of mental illness at least once in their lifetime. Particularly now amid the coronavirus pandemic, Outcome Health is committed to supporting patients’ dealing with stress and anxiety. Everyone faces challenges that can impact their mental health and there is nothing wrong with seeking help to manage it. 

 

The Importance of Mental Health

Just like going to a doctor for an annual checkup or visiting the dentist for a cleaning, it is important to maintain good mental health as well. Mental illness can impact your daily life by affecting your thoughts, feelings, behaviors and mood. Anxiety, depression, and other mental health conditions can be brought on by genetics, environment, or other life events outside of your control. It is important to know that you are not alone in your struggle and your mental health is just as important as your physical health. 

Outcome Health supports Mental Health Awareness Month

This poster is running across Outcome Health’s point-of-care platform as a reminder for patients to treat their mental health like their physical health.

Tips to Improve Mental and Emotional Health 

Regular exercise and a good sleep routine are two easy ways that can help improve your mental health. Just 30 minutes of exercise a day can release mood boosting endorphins to combat anxiety and stress – especially if done outside. Nature is a proven stress reliever and sunlight helps increase your levels of Vitamin D and serotonin. A regular bedtime can also help manage emotional health – sleep deprivation can severely impact your mood. If you are still having trouble managing your mental health, don’t be afraid to ask for help. 

Your mental health matters. If you need help, call NAMI Chicago at 833-626-4244. 

Want to support patients during the most important moments of their health journey? Bring Outcome Health to your practice. 

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Zero Cancer and Outcome Health support the Moments of Care

Partnering for Prostate Cancer Patients, When They Need It Most

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Zero Cancer and Outcome Health support the Moments of CareThis article is written by Ilana Ostrin, Director of Communications at ZERO – the End of Prostate Cancer, one of Outcome Health’s content partners.

“How much longer will my treatment be delayed?” “Am I in danger?” “What will happen if I lose my job and health insurance?” “I need someone to talk to.” “I need help finding a telemedicine appointment.” 

These are just a few examples of the many responses ZERO – The End of Prostate Cancer received when we surveyed our community at the very beginning of this COVID-19 crisis. These, along with many other heartbreaking entries, communicate the wide-reaching and devastating effects this outbreak is having on the prostate cancer patients and their families.

During these difficult times, ZERO is especially grateful to have a partner like Outcome Health, who can help connect patients to ZERO’s many direct support services during a time of urgent need. As seen in Outcome Health’s new video, In These Moments, the partnership between ZERO and Outcome Health is critical for not only bettering, but saving, lives. 

In our survey, we found that more than 50% of the prostate cancer community fears financial impacts including losing their jobs and health insurance, making ends meet, and paying for costly treatments. Unfortunately, more and more patients are facing this harrowing dilemma. And sadly, many patients often have no one to talk to. More than 60% are anxious, overwhelmed, and in need of emotional support

To combat the many negative impacts patients are facing, ZERO has free resources specifically to address prostate cancer and COVID-19. Whether someone is worried about being able to afford treatments, losing health insurance, putting treatment on hold because of stay-at-home orders, or even just feeling isolated because of social distancing and looking for someone to talk to, ZERO is here to help. Our support programs are free for patients and families who need assistance in getting through this tough time.

ZERO patient support programs and resources include:

ZERO360 Comprehensive Patient Support: Get FREE live assistance from experienced case managers, ready to help patients and families during this COVID-19 crisis to provide access to financial assistance, debt relief, insurance navigation, and benefits enrollment. Visit the ZERO360 website or call (844) 244-1309.

ZERO Connect: Join our online Facebook group to get support from a community of patients and caregivers nationwide who have been impacted by prostate cancer.

ZERO MENtor: If you are a patient who is looking for one-on-one peer support, visit zerocancer.org/mentor to get matched with an individual MENtor who can provide personal guidance and counsel.

Caregiver Connector: ZERO’s newly launched program, Caregiver Connector, is here to help caregivers in this time of increased isolation. Caregiver Mentors can offer their experiences and insights to help caregivers care for themselves and their loved ones.

COVID-19 Updates and ResourcesZERO is frequently updating our website with timely information and resources regarding COVID-19 to help the prostate cancer community through this difficult time. Access webinars, videos, FAQs, and more. 

Trusted healthcare partners like ZERO and Outcome Health are here to serve communities of patients and families today and every day, especially during this crisis. ZERO and its patient support programs can be a lifeline for prostate cancer patients and families who have been impacted by the pandemic crisis. Learn more at zerocancer.org/coronavirus.

Watch In These Moments. 

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About Ilana Ostrin

Ilana Ostrin is the Director of Communications at ZERO — The End of Prostate Cancer. When Ilana’s not working with and for cancer patients, she spends her free time enjoying the great city of Washington, D.C. You can contact her at ilana@zerocancer.org

About ZERO – The End of Prostate Cancer

ZERO — The End of Prostate Cancer is the leading national nonprofit with the mission to end prostate cancer. ZERO advances research, improves the lives of men and families, and inspires action. Learn more at zerocancer.org.

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Outcome Health and Headspace support the Moments of Care

Finding Moments of Care with Headspace

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Outcome Health and Headspace support the Moments of CareThis article is written by Crystal Small, a Senior Copywriter at Headspace, one of Outcome Health’s content partners.

Now and always, it’s important for everyone to care for themselves in whatever ways they need to — and that can be as simple as taking a few minutes out of the day to recharge, reflect, and refresh.

Headspace has partnered with Outcome Health to help patients find those moments of care throughout the day with mindfulness and meditation. Because even though our daily lives are quickly changing, our vision for supporting patients at every point remains the same.

Here are a few ways Headspace can help patients show themselves care and kindness anytime that’s right for them, whether they’re in a doctor’s waiting room or their own living rooms.

Reducing stress

Stress can take a toll on the body — but mindfulness and meditation can reduce it and help the body respond better to tough situations. So no matter what happens, patients can learn to find a sense of space and peace.

Managing anxiety

For many people, doctor visits can bring up feelings of anxiety and uncertainty. But mindfulness and meditation can help them recognize those feelings and let them go, rather than letting them get stuck — so patients can feel less stressed during appointments.

Getting a good night’s rest

Healthy sleep habits can help lower stress levels and clear the mind during the day, which can lead to better eating habits and an overall sense of well-being. Meditating with Headspace prepares the body to rest, so racing thoughts don’t prevent a good night’s sleep.

It is important to remember that during these times, people still have ongoing treatments for cancer and other chronic illnesses. Mindfulness and meditation can be a vital part of a patient’s journey, and Headspace and Outcome Health are working to make it available when they need it most.

From mini-meditations to relax the mind before doctor visits, to soothing audio to listen to during infusions, to courses designed to deepen the practice, Headspace continues to work with Outcome Health to bring moments of care to all — no matter where those moments might be.

Learn more about the benefits of mindfulness and meditation at headspace.com

Watch In These Moments. 

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About Crystal Small

Crystal Small is a Senior Copywriter at Headspace. Prior to her current role, she spent a decade at advertising agencies writing campaigns, websites, and other long-form copy across a variety of industries, including entertainment, non-profit, food, health & wellness, and more.

About Headspace

Headspace was officially launched in 2010 as an events company, but attendees wanted to take what they learned home with them. Andy, Rich, and a small team decided to make Andy’s techniques available online so more people could experience the benefits of meditation anytime, anywhere. And that blossomed into the Headspace you see today: guided meditations, animations, articles and videos, all in the distinct Headspace style.

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Verywell and Outcome Health support the Moments of Care

Empathy is More Important Than Ever

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Verywell and Outcome Health support the Moments of Care


This article is written by Rob Parisi, SVP & GM at Verywell, one of Outcome Health’s content partners.

During these scary and uncertain times, people have been taken out of their routines at best, and suffered physically and emotionally at worst. Empathy in the health space is more important now than ever before.

At Verywell, we have always focused not just on credibility, but on empathy too.  It is who we are.  We don’t stop at just making accurate health information available and accessible.  We take great care in making sure people feel confident, learn and take action regarding the very complicated topics we cover.

Right now, our emphasis is squarely on COVID-19. We want to make sure our readers stay safe by staying informed. During this crisis, people with chronic health conditions still have ongoing treatments that cannot be put on hold. While these in-person visits continue, it is important that we are partnered with innovative leaders, like Outcome Health, who are creating new ways to expand the point of care beyond the exam room. We have provided up to the minute content on what to do in a pandemic, who is most at risk, and specific actions people can take to avoid exposure.   We have been cognizant of how hard this has been on one’s mental health, and special challenges for those raising families.  We also want people to realize it is OK to be scared, and even doctors are searching for answers in their own lives.

Outcome Health shares our passion for empathy and the vision to support patients when they need it most. They reach people at the Moment of Care – a time when one’s health is their only priority. It is tremendously valuable for patients to be exposed to Verywell’s message during this critical time. Through content that is helpful and informative, we’re able to reach patients in both the physical and virtual points of care.

This is true not only for today, when COVID-19 is dominating the news, but also when we return to some type of normalcy.  We look forward to being able to shift our focus back to helping people manage their health in a way that is true to who we are – by informing, teaching, inspiring, and helping people take action.  A great example of this is our ankylosing spondylitis video, which is featured in Outcome Health’s In These Moments.

Watch In These Moments. 

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About Rob Parisi, MBA

Rob Parisi is SVP & GM at Verywell. Rob has over 15 years of experience in digital media and has served in senior financial and operational positions with Dotdash and its predecessor companies since 2008. Prior to joining Dotdash, he held positions at WebMD Health and Arthur Andersen LLP. In 2016, he led the team responsible for conceptualizing and launching Verywell, which has since won top industry awards including best redesign and consumer health brand.

About Verywell

The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. Nearly 35 million people use Verywell sites each month to feel better and be healthier.

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HealthiNation and Outcome Health support the Moments of Care

Highlighting the HealthiMoments That Matter the Most

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HealthiNation and Outcome Health support the Moments of Care


This article is written by Heidi Diamond, Amy O’Connor, and Brittany Doohan of HealthiNation, one of Outcome Health’s content partners.

Many of us have left a doctors’ office with some REALLY great news! 

But sometimes we hear news that puts everything into perspective. 

It’s these intimate scenes and moments of care that Outcome Health features in their empathetic campaign, In These Moments. In These Moments takes you on multiple patient journeys: Through the miracle of pregnancy and the anticipation of childbirth for two prospective parents-to-be; through the worry and fear a family experiences when they learn their loved one’s prognosis isn’t good; through the eyes of an antsy young man in the doctor’s waiting room as he’d rather be playing with friends. 

Content That Informs and Inspires

Health touchpoints like these leave patients at a crossroad, with decisions to make, information to share with loved ones and caregivers, and steps to take on their health journey. Outcome Health and HealthiNation are there to inform and inspire patients, so they, and their loved ones can be active members in their care team. We share in Outcome Health’s vision to support patients when they need it most. After the doctor explains what is happening, we, as point of care partners, empower patients to make the right decisions about what’s next

 This information reinforcement comes through short-form patient education videos, which  features content that is helpful and informative. Through our partnership with Outcome Health, we’re able to reach patients across the evolving point of care landscape. Using interviews with leading clinicians and experts, real patient stories, graphics, text, and creative storytelling techniques, video patient education helps consumers from all walks of life envision a path to better health.  

Partnering to Support the Patient Journey

HealthiNation and Outcome Health have a comprehensive content strategy to support every aspect of a patient’s journey toward good health. Whether it’s chronic conditions such as heart disease and diabetes affecting large segments of the population, rare diseases, or tips and advice about healthy eating and exercise that benefit everyone, our collaboration truly puts “good health in your hands.”

Our recent pandemic has enabled both companies to reach consumers with critical information not just about COVID-19 and its physical symptoms, but how the pandemic can affect mental health. HealthiNation’s Mindful Moments is a new short-form video series that aims to help us cope with emotions that may surface during these trying times. Through Outcome Health’s platform, patients can access all of HealthiNation’s COVID-19 health content as well as HealthiNation’s healthy recipes and fitness video to help them care for body, mind and spirit whether quarantined at home or working on the frontlines. 

It’s that intimate time that a patient has with their physician that makes these HealthiMoments matter the most. Even amid a pandemic, treatments for cancer, diabetes and other diseases don’t stop. While traditional office visits will certainly continue, it’s important that we at HealthiNation strengthen partnerships with innovative leaders, like Outcome Health, who are developing new ways for the point of care to exist outside the walls of the doctor’s office. Outcome Health has done a powerful job showcasing these many moments – their campaign beautifully demonstrates how Outcome Health understands what’s best for patients, caregivers and physicians’ alike. HealthiNation stands at the ready to continue to collaborate on these important strategic initiatives and we take pride in the continuation of our expanded partnership.

Watch In These Moments. 

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Written by Heidi J. Diamond, Content Partnerships, Distribution and Amy O’Connor, Editor-in Chief, Brittany Doohan, Director of Content, HealthiNation.

ABOUT HEALTHINATION: HealthiNation is a leading producer and provider of medically accredited, Emmy award-winning health video content.  Content can be found at www.healthination.com as well as on HealthiNation’s extended distribution.

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Outcome Health honors the content partners it works with to support the Moments of Care

“In These Moments” Honors the Community of Content Partners that Supports Providers and Patients

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Outcome Health honors the content partners it works with to support the Moments of CareFrom the home office of CEO Matt McNally: 

We believe it takes a community of experts who are passionate about patient care to create meaningful and compelling patient experiences. At Outcome Health, our mission is to support patients, caregivers and healthcare professionals by delivering critical information at Moments of Care™ — but we don’t do it alone.  We are honored to collaborate with nonprofits, health advocacy groups and partners to create content that connects with patients during vital moments of their health journey.  

Our partners were right in step with us as we transformed Outcome Health’s approach to Point of Care (POC) last Fall, acting in concert with the real, sometimes difficult, sometimes happy, emotions and conversations that occur around Moments of Care™ at the doctor’s office and transcendent of that visit.  We leaned into Moments of Care™ in 2019 while also challenging the POC sector to do the same, because we realize that POC isn’t just about that one interaction where a patient and healthcare professional connect at an appointment.  It’s about all the micro-moments in the patient journey that have lead to that office visit with their HCP, which we captured in the initial In These Rooms video.

This sequel to last year’s well-received In These Rooms campaign has been created expressly to celebrate and thank all of our content partners who help support patient, caregiver, and HCP conversations and moments that happen at the POC.  In These Moments gives a peek into the waiting rooms, exam rooms and infusion rooms where empathetic content is delivered when it’s most needed.   By educating, clarifying, reinforcing and offering solutions, together we deliver immersive and engaging experiences that support and strengthen the provider-patient relationship, contribute to better patient outcomes, and ultimately transform the POC experience.

In today’s COVID-19 reality, POC is as vital as ever.  Treatments for cancer, diabetes and other diseases don’t take a break because of a pandemic.  Patients must continue to focus on their health, adhere to treatment programs, and closely follow the up-to-date guidance of their healthcare professional.  Traditional office visits continue, but the “point of care” existing as the four walls of a doctor’s office is becoming more fluid as remote care is more widely adopted. It’s why Outcome Health’s innovation is focused on supporting the patient journey in both the virtual and physical points of care, including content and channel partners that share this same vision as us. It’s also why this campaign is focused on the partnerships that we have and will continue to build; which are at the core of our network and content programming, and will continue to be as our evolution in Moments of Care™ takes shape.

To that end, Outcome Health is ready to welcome patients and HCPs back to these rooms at the POC where we have always been, as well as join them in moments where the living room becomes the waiting room and exam room. 

Watch In These Moments. 

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Learn how Outcome Health is supporting patients and providers during the coronavirus outbreak.

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Outcome Health’s John Vaughan Named One Of The 2020 PM360 ELITE 100

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NEW YORK –MAY 7, 2020 – John Vaughan, General Counsel and Chief Compliance Officer for Outcome Health – a healthcare innovation company reinventing Point of Care to facilitate better outcomes for patients, their loved ones and healthcare professionals — has been named one of the 2020 PM360 ELITE 100 in the Mentor category. Now in its sixth year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today. PM360 is the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors.

The Mentor category honors the industry gurus who serve as the role models that everyone else aspires to emulate. As the first-ever Compliance Officer for Outcome Health, Vaughan is setting a high bar for the rest of the Point of Care sector which previously had few foundational guidelines. He has set a new standard for POC by building in tenets and rigor that reflect the values he personally developed and cultivated through his advancement as both an attorney and compliance expert.

Vaughan believes that the elements of an effective compliance program should align with the customers’ expectations – even if they don’t have to – because Outcome Health’s network is in doctor’s offices and the company works with pharma partners that are heavily regulated. His appointment to the executive leadership team further underscores Outcome Health’s ongoing commitment to increase transparency and bring more rigor to its data measurement and reporting.

“John is an exceptional mentor simply by the example he sets,” said Matt McNally, Chief Executive Officer of Outcome Health. “This award honors his contributions and recognizes that they are appreciated and emulated by others, particularly to the healthcare and pharma industries. While a Compliance program so often is focused on enforcement, John looks at Compliance as an opportunity for continuous improvement. His goal is to make sure the company’s tenets of compliance, which he personally developed and organized, are embedded into our workplace culture.”

The PM360 ELITE Awards were established in 2015 to recognize individuals who have made a significant impact on the healthcare industry throughout their careers. More than 500 submissions were received and nominees were evaluated and selected by the PM360 editorial staff based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. A total of 100 winners were selected across 18 categories, including Creative Directors, Data Miners, Digital Crusaders, Disrupters, Drug Researchers and Developers, Entrepreneurs, Launch Experts, Leaders of the Future, Marketing Teams, Master Educators, Mentors, Patient Advocates, PR Gurus, Sales MVPs, Strategists, Talent Acquisition Leaders, Tech-know Geeks, and Transformational Leaders.

“At a time when the world is being impacted by a healthcare crisis in the COVID-19 pandemic, it is nice to be able to reflect on the extraordinary work those in the life sciences do to discover, develop, and promote life-saving treatments,” says Anna Stashower, CEO and Publisher of PM360. “Our ELITE winners epitomize the very best of our industry. We are incredibly thankful for everything they do and proud to honor all of their achievements.”

The winners are profiled in PM360’s May 2020 issue. These profiles can be accessed online at https://www.pm360online.com/the-2020-pm360-elite-100.

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About Outcome Health
Outcome Health is a healthcare innovation company reinventing the point of care to facilitate better outcomes for patients, their loved ones, and healthcare professionals. Through partnerships with nonprofit organizations, health advocacy groups, leading content creators and brand sponsors, Outcome Health makes critical moments more impactful by bringing relevant content into the physician’s office, where health is top of mind. Our BPA-certified digital network spans waiting, exam and infusion rooms across the country, serving impactful content when it’s most needed.

Outcome Health Media Contacts
Outcome Health Press Office
pressoffice@outcomehealth.com

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

 

 

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