Many patients are unaware of immunotherapy as a cancer treatment option. Outcome Health worked directly with advocacy groups and patients to raise awareness for the impact immunotherapy can have on a patient’s journey.
It came to our attention that there’s a lack of information out there about immunotherapy as a cancer treatment option. We felt it was important to tell a patient’s story about how immunotherapy positively affected their life. With the help of different advocacy groups, we identified and interviewed three patients who had positive results with immunotherapy. By amplifying their messages, Outcome Health can empower patients and their caregivers to ask their physicians a simple question: “What about immunotherapy?”
Read more about our creative process here.