Category

Partnership

Outcome Health supports the next generation of healthcare

Choices for the Next Generation of Healthcare

By | Heartbeat, Partnership | No Comments

From the home office of CEO Matt McNally: 

Whether it’s been about launching the very first DTC ad in the 90s, debating open commenting on social media in the 2000s, or people questioning the intent and integrity of our industry, healthcare has always been about navigating change and adversity. Today is no exception.

One of my favorite quotes is “stop asking people who have never been where you are going for directions.”  At Outcome Health we are monitoring the rapidly evolving environment and staying true to who we are as an organization.  We are balancing what we know to be true with the uncertainty ahead.  Regardless of what lies ahead, we know that as humans we want choice, especially when it comes to our healthcare. As healthcare marketers, we need to embrace choice versus being directive of patient and provider behaviors.

The latter is one that we are embracing in our approach to the next chapter at Outcome Health, which we have captured in our new Choices video: 

The Point of Care is comprised of many moments

Spurred by COVID-19 and leaning into the platform that we launched in 2019 with Moments of Care™, Outcome Health accelerated the expansion of our Moments of Care™ Platform which underscores the idea that how, where, and when we access healthcare is changing. There are more choices to consider as to how we access our healthcare, which means that the point of care (POC) space – existing traditionally as the four walls of an HCP’s office and where you physically visit your doctor – is shifting beyond POC rooms, too. 

In parallel, we recognize that what happens at the POC isn’t just about one interaction where a patient and HCP connect at an appointment – it’s about all the moments along the patient journey where they sought care from an HCP. 

Health is personal, local, and about choice

As remote care and monitoring become the norm for how we all will access healthcare, Outcome Health has been – and is – developing solutions that transcend the four walls of the doctor’s office, hospital, and the physical point of care (POC) space. We live in an age where nearly everything for your health is accessible on-demand including virtual visits with your HCP. The point of care is now not only the physical doctor’s office, but it’s also your living room, your car, your computer screen, and your phone screen. In many ways, healthcare is more personal than it’s ever been.

More than ever, healthcare is presenting us with choices about our care – how we access it, the type of care we receive, where we receive it from, and the mediums that are used to deliver it. Everyone’s health journey is going to differ, but what doesn’t change is their need for support throughout their experience.

Why we believe in Moments of Care

With these shifts in the POC, Outcome Health believes that Moments of Care™– the ability to access an HCP in both virtual and physical ways – is what we, at Outcome Health, are focused on and innovating around as we evolve with healthcare. Our solutions are and will be conscious of patient-HCP intersection points and experiences for the new Moments of Care™, which include:

Physical and virtual spaces

Human touch and touch to talk

Us and them

IQ and EQ

Technology and humanity

Staying focused on what we do best…with some innovation

While we are eager to welcome more patients and HCPs back into the rooms of point of care where we’ve always been, Outcome Health is prepared to join them in moments where the living room becomes the exam room or the car becomes the waiting room. At the core of our innovations is one single idea: we all have more choices in how we access our healthcare. 

Yet even with these shifts in our innovation around healthcare, one thing remains true:

At the heart of what we do and how we do it is our goal to be there for patients and HCPs in the moments that matter most.

Healthcare is more dynamic than ever. And so are we.

With the premiere of our Choices video, we are emphasizing our commitment to staying true to who we are as a POC health innovation company while also adapting to our changing world. With that, we are excited to announce our first offering within our new strategy, the OH Virtual Waiting Room™ that will be launched with its first customer this month. The OH Virtual Waiting Room™ contains relevant content that provides education and support, including some of Outcome Health’s original content, similar to what patients would see in the physician’s office. We will continue to evolve our offerings – like the OH Virtual Waiting Room™ – to drive innovation at the Point of Care with our primary focus on supporting the doctor-patient relationship in both the virtual and physical.

We have choices, and Outcome Health intends to be there supporting patients and HCPs in the variety of moments that comprise the new point of care.

Watch Choices. 

For more information on our new strategy, the OH Virtual Waiting Room, or questions about Outcome Health please contact marketing@outcomehealth.com.

###

Read Matt’s message honoring the community of content partners working with us to support patients and HCPs as the point-of-care landscape evolves.

Learn how Outcome Health is supporting patients and providers during the coronavirus outbreak and download COVID-19 resources to share with your community.

View All Of Our Blog Posts >

Zero Cancer and Outcome Health support the Moments of Care

Partnering for Prostate Cancer Patients, When They Need It Most

By | Heartbeat, Partnership | No Comments

Zero Cancer and Outcome Health support the Moments of CareThis article is written by Ilana Ostrin, Director of Communications at ZERO – the End of Prostate Cancer, one of Outcome Health’s content partners.

“How much longer will my treatment be delayed?” “Am I in danger?” “What will happen if I lose my job and health insurance?” “I need someone to talk to.” “I need help finding a telemedicine appointment.” 

These are just a few examples of the many responses ZERO – The End of Prostate Cancer received when we surveyed our community at the very beginning of this COVID-19 crisis. These, along with many other heartbreaking entries, communicate the wide-reaching and devastating effects this outbreak is having on the prostate cancer patients and their families.

During these difficult times, ZERO is especially grateful to have a partner like Outcome Health, who can help connect patients to ZERO’s many direct support services during a time of urgent need. As seen in Outcome Health’s new video, In These Moments, the partnership between ZERO and Outcome Health is critical for not only bettering, but saving, lives. 

In our survey, we found that more than 50% of the prostate cancer community fears financial impacts including losing their jobs and health insurance, making ends meet, and paying for costly treatments. Unfortunately, more and more patients are facing this harrowing dilemma. And sadly, many patients often have no one to talk to. More than 60% are anxious, overwhelmed, and in need of emotional support

To combat the many negative impacts patients are facing, ZERO has free resources specifically to address prostate cancer and COVID-19. Whether someone is worried about being able to afford treatments, losing health insurance, putting treatment on hold because of stay-at-home orders, or even just feeling isolated because of social distancing and looking for someone to talk to, ZERO is here to help. Our support programs are free for patients and families who need assistance in getting through this tough time.

ZERO patient support programs and resources include:

ZERO360 Comprehensive Patient Support: Get FREE live assistance from experienced case managers, ready to help patients and families during this COVID-19 crisis to provide access to financial assistance, debt relief, insurance navigation, and benefits enrollment. Visit the ZERO360 website or call (844) 244-1309.

ZERO Connect: Join our online Facebook group to get support from a community of patients and caregivers nationwide who have been impacted by prostate cancer.

ZERO MENtor: If you are a patient who is looking for one-on-one peer support, visit zerocancer.org/mentor to get matched with an individual MENtor who can provide personal guidance and counsel.

Caregiver Connector: ZERO’s newly launched program, Caregiver Connector, is here to help caregivers in this time of increased isolation. Caregiver Mentors can offer their experiences and insights to help caregivers care for themselves and their loved ones.

COVID-19 Updates and ResourcesZERO is frequently updating our website with timely information and resources regarding COVID-19 to help the prostate cancer community through this difficult time. Access webinars, videos, FAQs, and more. 

Trusted healthcare partners like ZERO and Outcome Health are here to serve communities of patients and families today and every day, especially during this crisis. ZERO and its patient support programs can be a lifeline for prostate cancer patients and families who have been impacted by the pandemic crisis. Learn more at zerocancer.org/coronavirus.

Watch In These Moments. 

###

About Ilana Ostrin

Ilana Ostrin is the Director of Communications at ZERO — The End of Prostate Cancer. When Ilana’s not working with and for cancer patients, she spends her free time enjoying the great city of Washington, D.C. You can contact her at ilana@zerocancer.org

About ZERO – The End of Prostate Cancer

ZERO — The End of Prostate Cancer is the leading national nonprofit with the mission to end prostate cancer. ZERO advances research, improves the lives of men and families, and inspires action. Learn more at zerocancer.org.

View All Of Our Blog Posts >

Outcome Health and Headspace support the Moments of Care

Finding Moments of Care with Headspace

By | Heartbeat, Partnership | No Comments

Outcome Health and Headspace support the Moments of CareThis article is written by Crystal Small, a Senior Copywriter at Headspace, one of Outcome Health’s content partners.

Now and always, it’s important for everyone to care for themselves in whatever ways they need to — and that can be as simple as taking a few minutes out of the day to recharge, reflect, and refresh.

Headspace has partnered with Outcome Health to help patients find those moments of care throughout the day with mindfulness and meditation. Because even though our daily lives are quickly changing, our vision for supporting patients at every point remains the same.

Here are a few ways Headspace can help patients show themselves care and kindness anytime that’s right for them, whether they’re in a doctor’s waiting room or their own living rooms.

Reducing stress

Stress can take a toll on the body — but mindfulness and meditation can reduce it and help the body respond better to tough situations. So no matter what happens, patients can learn to find a sense of space and peace.

Managing anxiety

For many people, doctor visits can bring up feelings of anxiety and uncertainty. But mindfulness and meditation can help them recognize those feelings and let them go, rather than letting them get stuck — so patients can feel less stressed during appointments.

Getting a good night’s rest

Healthy sleep habits can help lower stress levels and clear the mind during the day, which can lead to better eating habits and an overall sense of well-being. Meditating with Headspace prepares the body to rest, so racing thoughts don’t prevent a good night’s sleep.

It is important to remember that during these times, people still have ongoing treatments for cancer and other chronic illnesses. Mindfulness and meditation can be a vital part of a patient’s journey, and Headspace and Outcome Health are working to make it available when they need it most.

From mini-meditations to relax the mind before doctor visits, to soothing audio to listen to during infusions, to courses designed to deepen the practice, Headspace continues to work with Outcome Health to bring moments of care to all — no matter where those moments might be.

Learn more about the benefits of mindfulness and meditation at headspace.com

Watch In These Moments. 

###

About Crystal Small

Crystal Small is a Senior Copywriter at Headspace. Prior to her current role, she spent a decade at advertising agencies writing campaigns, websites, and other long-form copy across a variety of industries, including entertainment, non-profit, food, health & wellness, and more.

About Headspace

Headspace was officially launched in 2010 as an events company, but attendees wanted to take what they learned home with them. Andy, Rich, and a small team decided to make Andy’s techniques available online so more people could experience the benefits of meditation anytime, anywhere. And that blossomed into the Headspace you see today: guided meditations, animations, articles and videos, all in the distinct Headspace style.

View All Of Our Blog Posts >

Verywell and Outcome Health support the Moments of Care

Empathy is More Important Than Ever

By | Heartbeat, Partnership | No Comments

Verywell and Outcome Health support the Moments of Care


This article is written by Rob Parisi, SVP & GM at Verywell, one of Outcome Health’s content partners.

During these scary and uncertain times, people have been taken out of their routines at best, and suffered physically and emotionally at worst. Empathy in the health space is more important now than ever before.

At Verywell, we have always focused not just on credibility, but on empathy too.  It is who we are.  We don’t stop at just making accurate health information available and accessible.  We take great care in making sure people feel confident, learn and take action regarding the very complicated topics we cover.

Right now, our emphasis is squarely on COVID-19. We want to make sure our readers stay safe by staying informed. During this crisis, people with chronic health conditions still have ongoing treatments that cannot be put on hold. While these in-person visits continue, it is important that we are partnered with innovative leaders, like Outcome Health, who are creating new ways to expand the point of care beyond the exam room. We have provided up to the minute content on what to do in a pandemic, who is most at risk, and specific actions people can take to avoid exposure.   We have been cognizant of how hard this has been on one’s mental health, and special challenges for those raising families.  We also want people to realize it is OK to be scared, and even doctors are searching for answers in their own lives.

Outcome Health shares our passion for empathy and the vision to support patients when they need it most. They reach people at the Moment of Care – a time when one’s health is their only priority. It is tremendously valuable for patients to be exposed to Verywell’s message during this critical time. Through content that is helpful and informative, we’re able to reach patients in both the physical and virtual points of care.

This is true not only for today, when COVID-19 is dominating the news, but also when we return to some type of normalcy.  We look forward to being able to shift our focus back to helping people manage their health in a way that is true to who we are – by informing, teaching, inspiring, and helping people take action.  A great example of this is our ankylosing spondylitis video, which is featured in Outcome Health’s In These Moments.

Watch In These Moments. 

###

About Rob Parisi, MBA

Rob Parisi is SVP & GM at Verywell. Rob has over 15 years of experience in digital media and has served in senior financial and operational positions with Dotdash and its predecessor companies since 2008. Prior to joining Dotdash, he held positions at WebMD Health and Arthur Andersen LLP. In 2016, he led the team responsible for conceptualizing and launching Verywell, which has since won top industry awards including best redesign and consumer health brand.

About Verywell

The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. Nearly 35 million people use Verywell sites each month to feel better and be healthier.

View All Of Our Blog Posts >

HealthiNation and Outcome Health support the Moments of Care

Highlighting the HealthiMoments That Matter the Most

By | Heartbeat, Partnership | No Comments

HealthiNation and Outcome Health support the Moments of Care


This article is written by Heidi Diamond, Amy O’Connor, and Brittany Doohan of HealthiNation, one of Outcome Health’s content partners.

Many of us have left a doctors’ office with some REALLY great news! 

But sometimes we hear news that puts everything into perspective. 

It’s these intimate scenes and moments of care that Outcome Health features in their empathetic campaign, In These Moments. In These Moments takes you on multiple patient journeys: Through the miracle of pregnancy and the anticipation of childbirth for two prospective parents-to-be; through the worry and fear a family experiences when they learn their loved one’s prognosis isn’t good; through the eyes of an antsy young man in the doctor’s waiting room as he’d rather be playing with friends. 

Content That Informs and Inspires

Health touchpoints like these leave patients at a crossroad, with decisions to make, information to share with loved ones and caregivers, and steps to take on their health journey. Outcome Health and HealthiNation are there to inform and inspire patients, so they, and their loved ones can be active members in their care team. We share in Outcome Health’s vision to support patients when they need it most. After the doctor explains what is happening, we, as point of care partners, empower patients to make the right decisions about what’s next

 This information reinforcement comes through short-form patient education videos, which  features content that is helpful and informative. Through our partnership with Outcome Health, we’re able to reach patients across the evolving point of care landscape. Using interviews with leading clinicians and experts, real patient stories, graphics, text, and creative storytelling techniques, video patient education helps consumers from all walks of life envision a path to better health.  

Partnering to Support the Patient Journey

HealthiNation and Outcome Health have a comprehensive content strategy to support every aspect of a patient’s journey toward good health. Whether it’s chronic conditions such as heart disease and diabetes affecting large segments of the population, rare diseases, or tips and advice about healthy eating and exercise that benefit everyone, our collaboration truly puts “good health in your hands.”

Our recent pandemic has enabled both companies to reach consumers with critical information not just about COVID-19 and its physical symptoms, but how the pandemic can affect mental health. HealthiNation’s Mindful Moments is a new short-form video series that aims to help us cope with emotions that may surface during these trying times. Through Outcome Health’s platform, patients can access all of HealthiNation’s COVID-19 health content as well as HealthiNation’s healthy recipes and fitness video to help them care for body, mind and spirit whether quarantined at home or working on the frontlines. 

It’s that intimate time that a patient has with their physician that makes these HealthiMoments matter the most. Even amid a pandemic, treatments for cancer, diabetes and other diseases don’t stop. While traditional office visits will certainly continue, it’s important that we at HealthiNation strengthen partnerships with innovative leaders, like Outcome Health, who are developing new ways for the point of care to exist outside the walls of the doctor’s office. Outcome Health has done a powerful job showcasing these many moments – their campaign beautifully demonstrates how Outcome Health understands what’s best for patients, caregivers and physicians’ alike. HealthiNation stands at the ready to continue to collaborate on these important strategic initiatives and we take pride in the continuation of our expanded partnership.

Watch In These Moments. 

###

Written by Heidi J. Diamond, Content Partnerships, Distribution and Amy O’Connor, Editor-in Chief, Brittany Doohan, Director of Content, HealthiNation.

ABOUT HEALTHINATION: HealthiNation is a leading producer and provider of medically accredited, Emmy award-winning health video content.  Content can be found at www.healthination.com as well as on HealthiNation’s extended distribution.

View All Of Our Blog Posts >

Outcome Health honors the content partners it works with to support the Moments of Care

“In These Moments” Honors the Community of Content Partners that Supports Providers and Patients

By | Heartbeat, Partnership | No Comments

Outcome Health honors the content partners it works with to support the Moments of CareFrom the home office of CEO Matt McNally: 

We believe it takes a community of experts who are passionate about patient care to create meaningful and compelling patient experiences. At Outcome Health, our mission is to support patients, caregivers and healthcare professionals by delivering critical information at Moments of Care™ — but we don’t do it alone.  We are honored to collaborate with nonprofits, health advocacy groups and partners to create content that connects with patients during vital moments of their health journey.  

Our partners were right in step with us as we transformed Outcome Health’s approach to Point of Care (POC) last Fall, acting in concert with the real, sometimes difficult, sometimes happy, emotions and conversations that occur around Moments of Care™ at the doctor’s office and transcendent of that visit.  We leaned into Moments of Care™ in 2019 while also challenging the POC sector to do the same, because we realize that POC isn’t just about that one interaction where a patient and healthcare professional connect at an appointment.  It’s about all the micro-moments in the patient journey that have lead to that office visit with their HCP, which we captured in the initial In These Rooms video.

This sequel to last year’s well-received In These Rooms campaign has been created expressly to celebrate and thank all of our content partners who help support patient, caregiver, and HCP conversations and moments that happen at the POC.  In These Moments gives a peek into the waiting rooms, exam rooms and infusion rooms where empathetic content is delivered when it’s most needed.   By educating, clarifying, reinforcing and offering solutions, together we deliver immersive and engaging experiences that support and strengthen the provider-patient relationship, contribute to better patient outcomes, and ultimately transform the POC experience.

In today’s COVID-19 reality, POC is as vital as ever.  Treatments for cancer, diabetes and other diseases don’t take a break because of a pandemic.  Patients must continue to focus on their health, adhere to treatment programs, and closely follow the up-to-date guidance of their healthcare professional.  Traditional office visits continue, but the “point of care” existing as the four walls of a doctor’s office is becoming more fluid as remote care is more widely adopted. It’s why Outcome Health’s innovation is focused on supporting the patient journey in both the virtual and physical points of care, including content and channel partners that share this same vision as us. It’s also why this campaign is focused on the partnerships that we have and will continue to build; which are at the core of our network and content programming, and will continue to be as our evolution in Moments of Care™ takes shape.

To that end, Outcome Health is ready to welcome patients and HCPs back to these rooms at the POC where we have always been, as well as join them in moments where the living room becomes the waiting room and exam room. 

Watch In These Moments. 

###

Learn how Outcome Health is supporting patients and providers during the coronavirus outbreak.

View All Of Our Blog Posts >

Why Mask Donations Are More Important Than Ever

By | Heartbeat, Partnership | No Comments
donate spare PPE masks to front line workers in need

Mask Match connects donors directly with healthcare workers in need of masks. Photo cred: Mask Match volunteer

 


This article is written by Liz Klinger, co-founder of Mask Match, one of Outcome Health’s newest health advocacy partners.

When I started hearing about PPE shortages in the news, I called my mom. She’s a lifelong nurse in the Bay Area, where some of the first infections were identified. 

Governor Gavin Newsom expanded shelter in place across California and urged people over the age of 65 and with underlying health conditions to stay at home. My mom was still working, and she and her co-workers did not have masks. Her floor had actually locked up the masks and shamed staff when they asked for them. My mom wasn’t even given a mask when she went in to work with a patient who had an unidentified respiratory issue — and in the early days when there were no tests, it felt like my mom was forced to play a game of Russian roulette.

I learned that her hospital was not the only one experiencing this. Nearly every single hospital in the Bay Area was facing mask shortages and providing inadequate PPE, including some of the most reputable hospitals in the area. This wasn’t out of malice — demand suddenly went up for a hard-to-make supply, and people were scared, trying to pace out masks for the anticipated increase of hospital cases. But in saving that protection for later, that means leaving workers vulnerable without protection now, putting workers at risk of becoming part of the influx of patients later.

I didn’t want my mom to be one of them. I didn’t want to lose my mom.

Donating spare masks to healthcare workers in need

That’s why I started Mask Match (www.mask-match.com) with my friend Chloe. Mask Match is a platform to enable people with spare masks to send them directly to the hands of healthcare workers around the country. We set it up so donors don’t have to leave the house — they can use USPS Click-and-Ship to have the postal worker pick up the package from their doorstep, which makes it safer and easier for both the donors and hospital workers.

Mask Match began from my panic and a Zoom call with a friend over several glasses of wine.

Chloe and I are both entrepreneurs — Chloe is CEO and Co-founder of Medinas Health (www.medinas.com) and I am CEO and Co-founder of Lioness Health (www.lioness.io). We are both familiar with manufacturing and supply chain and realized that even if we tried to increase supply from overseas or even spin up manufacturing in the country, it would take weeks, if not months, for some of these to start, much less meet the massive influx of demand for PPE. We realized that the best, easiest, most accessible way to get masks to healthcare workers in this time are the masks in our homes and workshops.

The masks are already here in the country — no importing involved. Many masks come in boxes and include product information that is reliable — many masks being made right now, especially overseas, may not be the quality they claim to be, or some sellers might be outright scamming desperate buyers (we’re seeing both of these things in the news now). Getting these masks does not compete with the global supply chain for masks and minimizes disruption. They go directly to the hands of workers who will put them to use. Many of these workers like my own mom were given no alternative and were otherwise defenseless.

We built the website and launched it in a few hours. Donations and requests exploded over the weekend. I still remember the first request. The worker and their staff were stapling and re-stapling their masks when the elastic came off, trying to keep each mask as long as possible. They needed PPE. We connected them to a donor in their state who shipped the masks.

Partnership at the point of care

This happened again, and again, and again. A month later, we’re working with 314 volunteers who have helped shipped over 300,000 masks (and counting) across all 50 states. Outcome Health reached out to create a PSA for Mask Match which is now playing across their point-of-care platform in over 36,000 physician practices across the United States. Volunteers and donors alike feel a personal connection to the workers we’re helping and feel a bit less alone in a time when we’re all separated. Healthcare workers feel cared for and they’re getting some help and a bit of relief during a very difficult time.

Donate spare PPE masks to front line workers in need

Outcome Health created this PSA for Mask Match to bring our message to point-of-care audiences across the country.

We found that the people who benefited most were the ones at the mid-sized and smaller hospitals, urgent care centers, EMS, and assisted living homes, and also places that were outside the cities — places that didn’t have the same marketing resources to hold donation drives or financial power to negotiate in the global marketplace.

Help when it’s needed the most

Over time we’ve shifted to helping the most vulnerable. We were recently able to send thousands of mask donations to a hospital in Mississippi, where they experienced the third largest tornado in US history. Hundreds of people lost their homes including 57 medical workers. We shipped masks to them within days of the natural disaster after an employee reached out. We pride ourselves on being able to help quickly in a time when speed is the answer. After all, COVID-19 isn’t waiting for us to get ready.

This mask matching system is not meant to be permanent or to fulfill the entire mask need. It’s a temporary fix to a temporary problem — a bandaid, if you will. In a time when the alternative is sometimes nothing, nothing shouldn’t suffice. We entered a new normal overnight and needed to adapt. I needed to protect my mom.

It’s been one month since that night on Zoom, and while we’re starting to adapt, we’re not out of the woods yet with medical supplies. There are still many places where hospital workers are inadequately protected and vulnerable to getting the virus.

If you come across some masks during your quarantine spring cleaning, fill out the form and let us know. We’ll help you find someone who needs them now. The sooner you send those masks, the sooner people’s lives will be saved — maybe even your own life!

If you’d like to donate or request masks, visit www.mask-match.com to get started.
If you don’t have masks but still want to help, you can donate, volunteer, or help spread the word on Instagram, Twitter, Facebook, and LinkedIn.

###

About Liz Klinger

Liz Klinger is the Co-founder and CEO of Lioness (www.lioness.io). During the COVID-19 outbreak, Klinger also co-founded Mask Match (www.mask-match.com), a volunteer-run project that has matched over 300,000 domestic masks from individuals to front line healthcare workers who desperately need them. Mask-Match was ABC New’s Person of the Week and has also been featured in The New York Times, Fox News, and SFGate.

Klinger has been featured in The New York Times’s Women of the World and has presented at TEDx, SXSW, The Commonwealth Club, and top universities around the world including Stanford, UC Berkeley, MIT, and Chalmers about entrepreneurship.

 

Want to support patients during the most important moments of their health journey? Bring Outcome Health to your practice. 

View All Of Our Blog Posts >

patient education at the point of care

The Big See is Making Skin Cancer Impossible to Ignore in the Doctor’s Office

By | Heartbeat, Partnership | No Comments


This article is written by Susan Manber, Chief Strategy Officer at Digitas Health, and is one of Outcome Health’s health advocacy partners.

Skin cancer is a condition so rampant among Americans that The Skin Cancer Foundation estimates more than two people in the U.S. die of the disease every hour and 20 percent of Americans will develop skin cancer by the age of 70. In an effort to reduce those frightening human statistics, The Skin Cancer Foundation and Digitas Health in partnership with Outcome Health has taken to doctor’s offices around the country to inform patients and caregivers with a first-of-its-kind experiential national campaign called The Big See.

Skin cancer is unique in that we can see it as it develops and can prevent it in clear, tangible ways. Leveraging the seriousness of cancer (“The Big C”), The Big See aims to get people to identify skin cancer with three simple words—new, changing, unusual—via a personal story that brings the relevance and advice to life in a very personal way.

Supporting Patient Awareness

Informed and educated patients are essential for spreading awareness and taking preventative measures. Digitas Health, an agency within the Publicis network, conceptualized and executed the pro bono campaign, continuing its partnership with The Skin Cancer Foundation since 2017. For insights to conceptualize the campaign, I had the privilege of sharing my personal story as a skin cancer survivor.

One single question saved my life: “What’s that?”

I will be forever grateful to my daughter, Sarina, for asking me, “Mom, what’s that thing on your nose?” Had I ignored her, even for a few weeks, I wouldn’t be here today. That’s why my personal mission is to do everything in my power to help people prevent and detect skin cancer.

When skin cancer is caught and treated early it’s highly curable. But when allowed to progress, it can cause disfigurement and even death. Luckily, skin cancer is a cancer that can be seen—and the most powerful tool to detect it is your eyes. Taking this to the next level, The Big See kicked off with an interactive, high-tech mirror that helped people recognize what to look for. This experience was displayed and recorded in the middle of San Diego’s Pacific Beach boardwalk as the TV launch of a broadcast PSA.

The mirror educated passersby on the dangers of skin cancer, motivating them to check their skin for anything new, changing or unusual—reinforcing the fact that early detection is very personal. The voice behind the mirror belongs to a comic who expertly uses humor and the art of improvisation to excite and engage everyone.

According to Brian Lefkowitz, Chief Creative Officer for Digitas Health, “The Big See was a unique chance for us to use humor to get people to care about skin cancer. It was about striking the right balance of humor and seriousness to motivate more people to actually see skin cancer before it was too late.”

The mirror encouraged viewers to check themselves for signs of skin cancer and to visit a dermatologist for a professional skin exam. But it didn’t stop there. People across the country will encounter The Big See as The Skin Cancer Foundation embarks on a “mirror takeover” in various locations. Branded mirror clings have been placed in businesses and public spaces, aimed at raising awareness about the importance of identifying and acting on any concerns.

Reaching patients at their point of care plays a vital role in The Big See campaign, which is why The Skin Cancer Foundation selected Outcome Health as the distribution platform for bringing this empathetic and informative campaign into physicians’ offices, waiting rooms, infusion centers and health systems across the United States. As the leading point of care content provider with the largest network of screens nationwide, Outcome Health is known for its unrivaled scale and curated content dedicated to the patient experience.

Patient Education at the Point of Care

“We are proud to partner with Sue Manber and The Skin Cancer Foundation to bring The Big See‘s important message to audiences in those moments when they’re with their doctor making informed decisions about their health,” said Matt McNally, Chief Executive Officer, Outcome Health. “We are dedicated to curating an experience at the point of care that patients, caregivers and physicians can’t find anywhere else. The Big See engages patients with relevant, actionable information that can empower them to stay safe and healthy.”

The Skin Cancer Foundation recommends that adults see a dermatologist at least once a year for a skin exam and perform monthly self-exams at home. A simple check can save your life—or someone else’s!

###

About Sue Manber

Sue Manber has deep health and wellness brand building experience spanning virtually every therapeutic area, from women’s health to nutrition. She was drawn to Digitas Health eight years ago with the best remit of all – to help create the planning discipline of the future. Early on in her career, Sue gave birth to her first child and her first planning department at the famously creative agency, Ammirati & Puris, the same year. Several mergers gave that agency a global presence, and Sue led the charge to build a worldwide planning discipline, driven by the belief that planning is fundamentally the art of asking better questions. An entrepreneur at heart, she also helped found two start up agencies in the early days of the Internet and DTC communications.

Today, Sue’s intrepid planning team at Digitas Health, now 18 strong, draws on the most contemporary, real-time data and research tools to deeply understand the realities of the marketplace and always remain people-inspired. Sue is extremely proud of the multiple gold Effies and gold Lions the campaigns she has helped lead have won, proving that the most creative brand ideas are also the ones that build client business the most.

View All Of Our Blog Posts >

Advocating for Social Good – at the Point of Care

By | Heartbeat, Partnership | No Comments


This article is written by Allison Kennedy, Director of National Accounts – Media at the Ad Council, one of Outcome Health’s health advocacy partners.

 

In the advertising industry, the only constant is change.

Over the last few years, we’ve seen seismic changes in the ways and places media is consumed: 

  • Nielsen reports US adults are spending nearly half a day interacting with media
  • A 2019 estimate suggests, for the first time, adults spent more time per day on their mobile devices — an average of 226 minutes per day — than watching TV.
  • It should come as no surprise that a growing number of adults report being online “almost constantly.”  

This increased time spent with digital and mobile media, and the sheer volume of content people are generating and consuming, puts marketers in a position to constantly re-evaluate where, when, and how to go to market to break through the growing noise and clutter.  

That’s why, at the Ad Council, we are highly focused on innovative partnerships. If you’re not familiar, the Ad Council is a national nonprofit that uses the power of communications to tackle the most important issues facing the country. We partner with a unique set of partners across media and tech to harness their power for social good.

Our innovative partnerships sometimes look like being on the ground floor with Amazon and building the first Amazon Alexa skill to reduce food waste, and producing anti-bullying PSAs with Square Enix and KINGDOM HEARTS III.  

And sometimes, our innovation looks like cross-channel advertising — using touchscreens (like digital wallboards), social, TV, and print — inside a doctor’s office or point of care, to reach audiences when they are most receptive to PSAs about their health and wellness.

No longer do we hope to reach someone only while they’re in the waiting room, when they’re likely to be on their phone, and we know our messages are competing for limited attention.  With Outcome Health, we’re able to build a multi-touch ecosystem within points of care, using their breadth of highly-contextualized products.  

Thanks to Outcome Health, we’ve addressed pressing social issues such as Lung Cancer Screening and Caregiver Assistance.

lung cancer screening at the point of carecaregiver assistance at the point of care

We look forward to continuing our partnership this year to address Alzheimer’s Awareness, as more than 5 million Americans live with Alzheimer’s, but less than half are ever diagnosed. Close family members, who know their loved ones best, are typically the first to notice memory issues or cognitive problems, but they are often hesitant to say something – even when they know something is wrong.  

While we can’t predict where media consumption trends will go this year, we are confident we’ll break through the noise with Outcome Health, and empower people to have critical health conversations with their loved ones.

###

Allison Kennedy is the Director of National Accounts – Media at the Ad Council. For more information about the issues the Ad Council advocates for, visit adcouncil.org. 

View All Of Our Blog Posts >

It’s Time for Bladder Cancer to Come Out of the Water Closet and Into Point of Care

By | Partnership | No Comments


This article is written by Stephanie Chisolm, Director of Education & Research at Bladder Cancer Advocacy Network, one of Outcome Health’s health advocacy partners.

Bladder cancer is the sixth most common cancer and this year more than 81,000 Americans will be diagnosed. Yes, it does happen more often in older Americans.   Yes, it does happen more often in men than in women. Yes, people with a history of exposure to smoking (and vaping) are at higher risk of developing bladder cancer. But…

Most will learn about bladder cancer the hard way when they are diagnosed. Approximately 17,000 die from bladder cancer every year, and the Bladder Cancer Advocacy Network (BCAN) wants everyone to know that this cancer can and does happen at any age. And it is a serious disease. May is Bladder Cancer Awareness Month and May is a great time to help ensure that everyone becomes #BladderCancerAware – all year long.

We value our partnership with Outcome Health because their job, like ours, is information dissemination. This collaboration will allow us to reach patients, caregivers and healthcare professionals all converging at the point of care so that everyone can become more #BladderCancerAware. For BCAN, the more people who know about the signs, symptoms and risk factors for bladder cancer, the better. Early diagnosis is key to more successful patient outcomes.

If you see blood in your urine, at any age, go see to your doctor as soon as possible. Urine should be clear and a light-yellow color. Visible blood in your urine is known as gross hematuria. But blood that can only be seen in your urine test (cytology) at the doctor’s office should also be checked out.

When Rick noticed urgency and more frequent urination for over a year, he never questioned when his doctor just commented that he was getting older. However, when he saw a light tinge of blood in his urine at age 48, he went straight to the urologist and was diagnosed with bladder cancer. Bladder cancer also occurs in women. At 57 years old, Anne was too busy fighting for her country to question why multiple rounds of antibiotics didn’t get rid of the blood she saw in her urine.

Some of the risk factors for developing bladder cancer are avoidable, others, like getting older, are not.

Knowing risk factors for bladder cancer also helps with early diagnoses. They include:

  • Smoking: Smoking is the greatest risk factor. Smokers get bladder cancer twice as often as people who don’t smoke.
  • Chemical exposure: Some chemicals used in the making of dye have been linked to bladder cancer. People who work with chemicals called aromatic amines may have higher risk. These chemicals are used in making rubber, leather, printing materials, textiles and paint products.
  • Race: Caucasians are twice as likely to develop bladder cancer as are African Americans or Hispanics. Asians have the lowest rate of bladder cancer.
  • Age: The risk of bladder cancer increases as you get older.
  • Gender: While men get bladder cancer more often than women, recent statistics show an increase in the number of women being diagnosed with the disease. Unfortunately, because the symptoms of bladder cancer are similar to those of other gynecologic and urinary diseases affecting women, women may be diagnosed when their disease is at a more advanced stage.
  • Chronic bladder inflammation: Urinary infections, kidney stones and bladder stones don’t cause bladder cancer, but they have been linked to it.
  • Personal history of bladder cancer: People who have had bladder cancer have a higher chance of getting another tumor in their urinary system. People whose family members have had bladder cancer may also have a higher risk.
  • Birth defects of the bladder: Very rarely, a connection between the belly button and the bladder doesn’t disappear as it should before birth and can become cancerous.
  • Arsenic: Arsenic in drinking water has been linked to a higher risk of bladder cancer.
  • Earlier Treatment: Some drugs (in particular Cytoxan/cyclophosphamide) or radiation used to treat other cancers can increase the risk of bladder cancer.

###

Stephanie Chisolm is the Director of Education & Research at Bladder Cancer Advocacy Network. For more information about bladder cancer, its signs and symptoms as well as research, treatment and support options, please visit www.BCAN.org or call 888-901-BCAN.

View All Of Our Blog Posts >