Chicago, IL, December 13, 2019 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Outcome Health’s Moments of Care™ as one of the most innovative Strategies of 2019.
Outcome Health is challenging the industry to create content and experiences that wrap patients with empathy, education and support at the “Moments of Care” when they are most vulnerable and most in need. This transition from “point of care” to “Moments of Care” prompted Outcome Health to launch In These Rooms, a campaign which reveals the raw, authentic emotions and range of experiences that can happen at the point of care – from waiting rooms with patients and caregivers, and in exam rooms with patients, caregivers and physicians.
“We appreciate PM360’s recognition for our Moments of Care strategy, which addresses our findings that the point of care channel is not in touch with what patients actually experience and what they need at this critical touchpoint of the health journey,” states Matt McNally, CEO of Outcome Health. “Proper content contextualization that takes into account what actually happens in these rooms will align our content offering with the full range of experiences that happen at the moment of care, from the joy of hearing a baby’s heartbeat for the first time, to the devastation that a treatment plan isn’t working.”
Moments of Care was selected as part of PM360’s 8th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.
“For the past eight years, we have worked to help the industry identify the latest and most exciting advancements that facilitate change in the industry, how it operates, or offer new advancements that better serve patients, doctors, payers, and others involved,” says Anna Stashower, CEO/Publisher of PM360. “We hope this guide can serve as an important resource for the industry throughout 2020 as we all work to improve the healthcare experience for everyone involved.”
PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, 60 total innovations were featured in the issue. Within the Strategy category, a total of 8 strategies were featured.
All of this year’s selections can be found at: www.pm360online.com/pm360-presents-the-2019-innovators.
About Outcome Health
Outcome Health is a healthcare innovation company reinventing the point of care to facilitate better outcomes for patients, their loved ones, and healthcare professionals. Through partnerships with nonprofit organizations, health advocacy groups, leading content creators and brand sponsors, Outcome Health makes critical moments more impactful by bringing relevant content into the physician’s office, where health is top of mind. Our BPA-certified digital network spans waiting, exam and infusion rooms across the country, serving impactful content when it’s most needed.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.
Outcome Health Media Contacts
Outcome Health Press Office