Nationwide campaign will deliver educational and actionable information across digital platform into physician offices
CHICAGO – May 22, 2018 – Outcome Health, a technology company that provides health education at the moment of care to improve patient outcomes, today announced a partnership with Shatterproof, a national nonprofit organization committed to reducing the stigma associated with addiction. Through this partnership with Outcome Health, Shatterproof can deliver actionable healthcare intelligence to patients via a digital platform — specifically waiting room TVs and exam room wallboards — to physician practices across the country.
“Shatterproof is working to make sure every American has access to treatment based on proven research, without shame and stigma,” said Shannon Hartley, Chief Marketing Officer at Shatterproof. “By partnering with Outcome Health, we can get our evidence-based materials in front of patients while they’re with their doctors making some of the most important decisions about their health and lives.”
It is estimated that approximately 21 million Americans have a substance use disorder (SUD). In fact, drug overdoses are now the leading cause of death among Americans under 50, killing more Americans than car crashes and guns. According to Shatterproof, scientific evidence proves substance use disorder is indeed a chronic brain disease with viable treatments; despite the research, more than two-thirds of opioid treatment programs don’t even offer medication to the patient.
“The quality of treatment for substance use disorders is decades behind other chronic illnesses,” said Nancy Phelan, Senior Vice President of Life Sciences at Outcome Health. “Cancer and HIV are two diseases that were highly stigmatized for years but through education, the misperceptions have greatly reduced. Through this partnership with Shatterproof, we can reach patients at the point of the care with educational information to help break the stigma around addiction and ultimately save lives.”
Shatterproof recently convened a task force of leading addiction experts to work toward one goal: ensuring every American with a substance use disorder has access to treatment based on proven research. The group developed the National Principles of Care, a standard for addiction treatment based on research, and for the first time, 16 leading healthcare payers have agreed to unite around this standard. The educational resources deployed across Outcome Health’s nationwide platform will explain the science of addiction, include messages to break stigmas, and encourage patients to talk to their doctor about pain management options.
Outcome Health’s platform includes technologies such as the Waiting Room TV, which can promote specialty-specific content and deliver lifestyle management videos to patients’ pre-consultation. It also includes the Exam Room Wallboard, which offers access to 3D anatomical renderings for use during the consultation. Physicians can zoom, rotate and annotate body systems and disease states to give patients a personalized visual of their health.
Shatterproof is a national nonprofit organization dedicated to reducing the devastation the disease of addiction causes families. Shatterproof works to end the stigma and foster a community of support, providing evidence-based resources to support prevention, treatment and recovery. Shatterproof advocates for changes in policy at the federal and state level and supports the development and implementation of evidence-based solutions for substance use disorders.
About Outcome Health
Outcome Health is a healthcare innovation company reinventing the point of care to facilitate better outcomes for patients, their loved ones, and healthcare professionals. Through partnerships with nonprofit organizations, health advocacy groups, leading content creators and brand sponsors, Outcome Health makes critical moments more impactful by bringing educational content into the physician’s office. Our BPA-certified digital network spans waiting, exam and infusion rooms across the country, serving relevant content when it’s most needed.
Outcome Health Press Office