Monthly Archives

March 2020

patient engagement at the point of care

Matt McNally on the MM&M Podcast

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On March 26, 2020, Outcome Health’s CEO Matt McNally was featured on the MM&M podcast with host Larry Dobrow. The two discussed the heightened need to deliver accurate and credible information to patients and HCPs amid the coronavirus crisis and how point of care companies can play an impactful role.
The following is a summary of their conversation. Click here to listen to the full podcast. 

[Larry Dobrow] How is Outcome Health doing at this time and how have things changed over the last couple weeks?

[Matt McNally] While everything has changed – at the same time in healthcare – nothing has changed. We’re maintaining an organization that is continuing to work and support stakeholders at the point of care. The part that has changed is that we are now doing that 100% remotely. We can operate an organization that’s grounded on technology, distributing content experiences from a remote experience. There is a heightened need for point of care by our 3 key stakeholders – patients and caregivers, healthcare professional community, industry and agency partners. We are fielding questions about how can we leverage the point of care now more than ever. In this time of uncertainty and chronic conditions, how do we deliver accurate and credible information that supports people at that moment. For us it is navigating a new way of “working” remote, but also ensuring that we continue to deliver because patients, doctors, and all clinical staff need us now more than ever. 

[LD] How tough was the remote adjustment for the Outcome Health team? 

[MM] One of our big office locations is down in Tampa. Several months ago in the wake of hurricane season, we practiced some rolling office closures so that if something like this happened and we were all working remotely, we could ensure that we could deliver. We have been doing rolling office closures for the past several months where we would close each office for a day and understand the trade-offs. As we started to prepare for COVID-19, we did a full all office closure test to ensure that we can work remote. We are a technology company so we are very used to and accustomed to using video conferencing since we work across three distinct geographies with very different needs. Once we had to go remote, everyone was ready. We’ve done it without a glitch and it is a testament to our preparedness for something like this. 

[LD] How are conversations going with each of your different stakeholders (providers, patients, industry partners) given this new state that we’re in?

[MM] Everyone is trying to separate fact from fiction. One of the things we are hearing loud and clear from our stakeholders is that they want credible, accurate, and timely information regarding COVID-19 and what it means for them. From a patient perspective, we are servicing a lot of chronically ill and at-risk patients and their needs are very different than those flowing through our primary care offices. For our provider group, we deployed a lot of COVID-19 content last week and a lot of it was custom content that we built at Outcome Health. We are taking approved content from the WHO and the CDC and augmenting it with graphics and visuals to make it easy to understand. Our provider group is so impressed that we have seen an all-time high in the requests for customized content related to COVID-19. On the industry, pharmaceutical and manufacturers side, they’ve been asking us: how do we stay the course? We understand that now more than ever, patients can’t halt treatments for chronic conditions. They are asking us for supportive materials and supportive content to reinforce that message to patients and providers. 

[LD] What is the role of point of care now?

[MM] Point of care is essential. There are traffic decreases in this time because they are recommending that you stay home if you are not critically ill. But there are still patients that need a lot of help right now to manage their current disease states and their current treatment protocols. We believe that now there is a bigger need for point of care, specifically for what’s happening within the clinical setting. We are seeing in major urban areas the reconfiguration of hospitals to ward off COVID-19 in certain wings so they can ensure that the rest of the hospital can still manage with all the other service lines that they deliver on every single day. People are still having children, going to oncology treatments and managing chronic illnesses. We are trying to be as best of an advocate we can be right now during a very critical and challenging time. 

[LD] How difficult is it to balance the demand for COVID-specific content and Outcome Health’s typical health related/condition-specific content? 

[MM] Our content team is working around the clock. We have pivoted from a content curator, aggregator, to a news room. We have folks watching in real time, what are the latest headlines and news coming from the CDC and WHO and how do we deploy that content quickly to all of our hospital systems and doctors offices around the United States.  We rely on working really closely with our content partners right now. We work with Healthination, Verywell, Headspace and are maintaining a balance of delivering the main COVID-19 news right now along with all of the other content that we need to continue to deliver for folks that are coming in and out of the hospital systems and clinical settings. 

[LD] How are conversations with your content partners? 

[MM] Our conversations with content partners have been nothing but constructive and successful and really supportive. How can we deliver collectively what patients and providers really need. We are pleased by sheer volume and quantity we are getting out of partnerships. 

[LD] Can you give examples of how Outcome Health has pivoted in the last few weeks? 

[MM] There have been smaller pivots: as a society, a lot of business happens over email. At a time like this, you need to pick up the phone or fire up a video conference. We can’t beat having a conversation and a dialogue. For us it wasn’t about mass communication to our stakeholders, it was doing it phone call by phone call, offering white glove service to understand what people’s challenges are right now and what can Outcome Health and the entire point-of-care space can do to support them. As for the bigger pivots: Outcome Health has aggressively been looking at a shift from the point of care to moments of care. As you see things like telemedicine and remote monitoring become the status quo, the point of care industry needs to figure out a way to transcend the four physical walls and support patients in the clinical setting, when that setting may be at my home having a video conference with my dermatologist. We have been aggressively expediting the telemedicine conversations we have been having with potential partners, specifically around how we can support them through some of the content we are developing with others. We are doing content releases more frequently. There is now a need for more content in real time like a news room. 

[LD] Is this now proving the value of POC? 

[MM] The COVID-19 pandemic is going to skyrocket the value of POC. Reps now cannot get in to see clinicians – they may not be able to for the foreseeable future. What are strategic ways that we can leverage the point of care for non-personal promotion to our physician bases? CDC projects a surge in office/hospital visits as this settles in. Patients who were warehoused for treatments and patients that have put off elective surgeries will get back into the hospital systems. That is why you are seeing the need to double down on funding for hospital systems — all of that is going to be a benefit for point of care. We as an industry need to figure out how we can support that onset of patients into the clinical settings in new and different ways. 

[LD] Is POC ready? Is Outcome Health ready? 

[MM] When you look at the current arsenal that OH, and other POC companies have in our tool belts, absolutely. We have devices and experiences that reach both patients and back office staff. I think we are ready. The challenging part is the new content that has to be created along with the need for new device features and functionality. As an industry, we need to consider how that can scale together over time. 

[LD] How do you prepare for technological changes while monitoring this incredibly urgent and unprecedented situation? 

[MM] You need to understand your business at hand and what you see that’s within arms reach. The best companies are the ones looking where the puck is going and how they are going to pivot. We have had our product team working on the pivots to make to our roadmap based on the things that we’re seeing – telemedicine, surge of patients and send to home features.

[LD] Six months from now: where will we be? 

[MM] I feel pharma marketers are now going to look at “moments of care,” including telemedicine, as one of the first levers they pull in considering their marketing mix. If you are not prepared as a marketer to support a patient in the moment where it matters most, (physician interaction either in person or over video) it’s a huge missed opportunity. We’ll see a balance between how we augment clinical visit with telemedicine – it is not a complete surrogate but it is a complement. With telemedicine you are going to see a huge jump in tele-psychiatry, tele-dermatology, tele-rehabilitation, oncology support, and ways to keep at-risk patients healthy. 

At Outcome Health, we are focused on what can we do to make this right? As a point-of-care industry, we have a responsibility to support people at these moments and we take that responsibility very seriously. We’re trying to navigate one day at a time while understanding that we have a job to do – to support patients and providers in the moments when they need us most, and that’s at the point of care right now.

 

Want to support patients during the most important moments of their health journey? Bring Outcome Health to your practice. 

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patient engagement at the point of care

March is Women’s History Month

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March is Women’s History Month – Why Do We Celebrate?

Women’s History Month began in 1987 after the National Women’s History Project petitioned Congress to dedicate the month of March to celebrate women’s history. We celebrate this month to remember the contributions of women throughout our country’s history. 

We celebrate women such as Dr. Elizabeth Blackwell who became the first woman to earn a medical degree in the United States in 1849. However, when she got her degree, no one would hire a female physician. This led to her opening the New York Infirmary in 1857 which had its own medical institution open to women so they could get the training and experience needed to become physicians. 

The work of Elizabeth Blackwell paved the way for other women to succeed in medicine. In 1947, Dr. Gerty Cori was awarded the Nobel Prize for her work in genetics and her discovery of the link between enzyme deficiencies and metabolism disorders. She was the first woman to win a Nobel Prize in the category of Medicine and Physiology and went on to win several other awards and recognitions for her contributions to medical science throughout her life. 

Health Issues Specific to Women

While women and men do share many health issues, there are some that are more prevalent in women and deserve special consideration.

Heart Disease

Heart disease is the cause of one out of every four deaths among women in the United States. High blood pressure, high cholesterol, and smoking can all contribute to heart disease. Take a look at the content we created in February during Heart Month

Breast Cancer

Breast Cancer is the most aggressive cancer affecting the global female population. It is present more among female populations in developed nations due to their extended life spans. 

Ovarian and Cervical Cancer

While both conditions cause similar pain, the symptoms of ovarian cancer are very vague. Pap smears can detect cervical cancer, but other tests are needed to look for ovarian cancer. 

Women’s Health Resources at the Point of Care

Because it’s Women’s History Month, we want to ensure our patients and providers can easily access information around women’s health issues. That’s why we’ve distributed even more women’s health content across our nationwide platform at the point of care

This video previews our content about women’s health issues and the patient stories surrounding them. 

Now more than ever, we are grateful for the contributions women (and men) are making to the medical community. We at Outcome Health recognize and celebrate the heroic leadership and sacrifice from those on the front lines.

Want to support patients during the most important moments of their health journey? Bring Outcome Health to your practice. 

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patient engagement at the point of care

Support tools for healthcare workers

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Over the past few months, Outcome Health has developed additional tools and enhancements to support the workflow of our healthcare providers and save them time. 

In the current state of the COVID-19 crisis, some of these tools have become particularly valuable as they allow us to remotely support our providers and ensure the health and safety of our first responders as well as our Outcome Health team.

Remote Support

One of these tools is a new self-service Member Portal, now in beta for several of our provider partners. This portal helps medical staff easily request high-value content for their Outcome Health devices (like COVID-19 educational content). It also provides access to materials on how to use and maintain Outcome Health devices. The portal also helps healthcare providers keep track of which devices are in which offices, allowing staff to request device updates online should their needs change.

Optimize every consultation

To save our clinicians valuable time, we’ve improved the search feature on our Exam Room Wallboards. Nurses and physicians can use the search function to locate anatomical models, conditions, and treatments faster by automatically populating search results after a single character is entered. This further eases the provider experience by using predictive technology to serve helpful suggestions when they are searching on our Wallboards.

“Touch-less” capabilities at the point of care

We understand that people are especially concerned about sanitation at the point of care now that COVID-19 has become a reality in our lives. This concern is core to our device and programming design, and always has been. In fact, neither our Waiting Room TV, Exam Room Wallboards, nor Exam Room Tablets require users to touch the devices in order to receive helpful content. Outcome Health devices are designed to display high-relevancy content without any physical interaction required. This “touch-less” content delivery paradigm has been our approach to digital content distribution from the very beginning.

We will continue to evolve our solutions for our HCP partners not only because it’s core to our business as a healthcare innovation company, but also because (and in light of) crises like we are experiencing now. We understand that our innovation and product evolution has a significant impact on how we support our provider community and first responders, whom we are so grateful for, especially in times like these.

 

Want to support patients during the most important moments of their health journey? Bring Outcome Health to your practice. 

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Actions to prevent COVID-19

Empathy and Accuracy, Now More Than Ever

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During this challenging time, we want to remind our entire Outcome Health community that we are here for you. Outcome Health’s mission is to support patients, caregivers, and healthcare professionals by delivering critical information at the moment of care, especially in unprecedented moments like we are having now. 

We are committed to delivering up-to-date and accurate information on COVID-19 to all.  We will continue to provide updates in blog form and across our social media channels, with the latest information from the CDC and other validated, trusted sources. 

COVID-19 Resources and Information

Our content team has developed incredible resources to support our point-of-care network as new information becomes available. Please feel free to download these assets and share with your networks and communities.

Coronavirus Symptoms

Coronavirus Symptoms

Make sure you and your loved ones know the symptoms of COVID-19.

The symptoms of COVID-19 include fever, dry cough, tiredness, and shortness of breath and may appear 2-14 days after exposure. Patients have reported mild to severe respiratory illness and symptoms are usually mild. Talk to your doctor about being tested if you think you may be at risk. 

Coronavirus and Children

Coronavirus and Children

The risk COVID-19 poses to children is low.

Most cases of reported COVID-19 have affected adults and it poses a low risk to children. However, it is still important to take preventative action to avoid infection including regular hand washing and avoiding people who are sick. The risk to pregnant and breastfeeding women is still unknown, but the CDC recommends continuing to breastfeed because of the protections it can provide children. 

General Preventative Actions 

Everyday prevention against COVID-19

There are actions you and your loved ones can take to prevent the spread of COVID-19.

To help prevent the spread of coronavirus, it is important to frequently wash your hands with soap and water and avoid touching your face. It is also important to clean and disinfect frequently touched objects and surfaces like cell phones and doorknobs. If you are sick, stay home and avoid contact with others and cover your coughs and sneezes with a tissue. 

Coronavirus and the Elderly 

Coronavirus and the elderly

Older adults are at higher risk of getting sick from COVID-19.

Older adults and people who have serious chronic medical conditions like heart disease, diabetes, and lung disease are at a higher risk of getting sick from COVID-19. If you are at a higher risk, you should avoid crowds and any non-essential travel, stock up on supplies and medication, and keep away from other people who are sick. Staying at home as much as possible can further reduce your risk of being exposed. 

Outcome Health supports healthcare professionals

While our focus today, and in the coming weeks, is to address the challenges created by COVID-19, we recognize that patients will continue to need care for chronic conditions, emergencies, acute scenarios like childbirth, and so much more. Now more than ever, we will continue to create empathetic patient experiences and support better outcomes. 

From all of us at Outcome Health, thank you for keeping our communities healthy and safe.

 

Want to support patients during the most important moments of their health journey? Bring Outcome Health to your practice. 

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Examples of Outcome Health's COVID-19 awareness content

Coronavirus Facts and Content Updates

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Outcome Health, in our mission to help achieve better outcomes, is closely monitoring the coronavirus (COVID-19) and we want to ensure that the 14 million patients across our 36,000 physician offices who view our content every week have the facts. Because we are the leading digital platform at the point of care, we’ve created new content and resources about coronavirus COVID-19.

 

Coverage about COVID-19 includes information around hand washing, reducing risk, dealing with stress, communicating with children, and what actions to take if you think you may be infected. The information below are examples of the content now running across our nationwide network. 

Examples of Outcome Health's COVID-19 awareness content

Examples of COVID-19 awareness content running on Outcome Health’s network.

Basic information about coronavirus

What is coronavirus? 

Coronaviruses are a large family of viruses that cause illness ranging from the common cold to more severe diseases such as Middle East Respiratory Syndrome (MERS-CoV) and Severe Acute Respiratory Syndrome (SARS-CoV). They can infect humans and animals and can be transmitted between animals and people. Several coronaviruses can cause respiratory infections.

What is COVID-19?

An infectious disease caused by a recently discovered coronavirus. In most people, it causes mild illness. However, a fraction of cases are severe.

How does COVID-19 spread?

COVID-19 spreads through small water droplets from the nose or mouth of people who have the virus.

How can you protect yourself and loved ones?

The CDC recommends the following:

      • Avoid close contact with people who are sick
      • Avoid touching your eyes, nose, and mouth
      • Stay home if you are sick
      • Cover your cough or sneeze with a tissue
      • Clean and disinfect frequently touched objects and surfaces
      • Wash your hands with soap and water frequently and for at least 20 seconds

What should you do if you get sick?

      • Stay home. Going out may infect others. Avoid other household members, too.
      • If you need treatment, call ahead. Allow your doctor to prepare for your visit.
      • Wear a face mask and practice good hygiene. Face masks won’t help if you’re healthy, but they can stop you from infecting others. Wash your hands often and disinfect surfaces.

And of course consult your health care team for other tips on preventing the spread of COVID-19.

Empathy when you need it most

The health and wellness of our patient and provider community is of utmost importance. We are closely following the CDC’s and other health experts’ guidelines and will update our COVID-19 related content as necessary. We hope these resources can help you stay informed and healthy as this situation unfolds.

 

Want to support patients during the most important moments of their health journey? Bring Outcome Health to your practice. 

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