NEW YORK, NY — September 26, 2016 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries, has named ContextMedia:Health as the Point-of-Care Initiative Trailblazer winner for its work on the ContextMedia:Health Infusion Room Tablet and Patient Mobile Connect.
ContextMedia:Health recently invested $100M into the development of new and existing technologies at the point of care and over the past year set that investment into motion, adding two new products to its suite: Patient Mobile Connect and the Infusion Room Tablet.
The Infusion Room Tablet was designed with support from cancer support organizations, such as Immerman’s Angels and the American Cancer Society, to truly understand the infusion room experience. The device offers access to new-release movies, patient and caregiver support resources, guided meditation and yoga programs, educational resources, and inspirational survivor stories.
Patient Mobile Connect offers brands the ability to reach patients on their personal mobile devices using the in-office WiFi. After opting to access the office’s WiFi, a brand message is delivered in its entirety, according to geography, down to the specific exam room.
Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Initiatives are selected in 18 distinct categories. The winners were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on content, format, success in reaching targeted audience and overall quality.
“This year’s initiative winners all displayed a deeper understanding of what it is patients, providers, and payers want and need to improve outcomes,” says Anna Stashower, CEO and Publisher of PM360. “By blazing new trails in healthcare marketing, either by engaging in new channels, using innovative techniques, or taking risks with daring creative, these winning campaigns can serve as a guidepost to what the industry must do to be successful in today’s environment.”
In total, 48 winners were honored during a special—and very much enjoyed—sold-out reception at Gotham Hall on September 23rd, 2016, and will be featured in the October issue of PM360.
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PM360 is the premier source for information that product managers and pharma and medical device marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span six categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Marketing Team, Brand Champion Awards, and Initiative Awards.